What is an Amazon Reseller?

Table of Contents

Table of Contents

What is an Amazon Reseller?

In recent years, the rise of e-commerce has paved the way for various online marketplaces, with Amazon being one of the most prominent. As Amazon continues to dominate the online retail space, the concept of Amazon reselling has gained traction. But what exactly is an Amazon reseller, and why is it important to understand their role in the e-commerce ecosystem?

This article will delve into the world of Amazon reselling, its benefits and challenges, and how one can become a successful Amazon reseller. Whether you’re a seasoned online seller or someone who’s just starting out, understanding what an Amazon reseller is and how they operate can help you make informed decisions about buying and selling on Amazon.

What is an Amazon Reseller?

An Amazon reseller is a third-party seller who uses the Amazon platform to sell products directly to consumers. They source products from various suppliers, including wholesalers, manufacturers, and distributors, and then list those products on Amazon for sale. Amazon resellers can sell either their own branded products or products from other brands, making them a vital component of the Amazon marketplace.

There are two main types of Amazon resellers:

  1. Private label resellers: They create their own branded products and sell them on Amazon. They usually work with manufacturers to create custom products that are unique to their brand.
  2. Retail arbitrage resellers: Retail arbitrage resellers buy products from retail stores, often at a discounted price, and then resell those products on Amazon for a profit.

There are many reasons why someone might choose to become an Amazon reseller. Some of the most common reasons include:

  • E-commerce experience: Many Amazon resellers have experience selling products online and see Amazon as a natural extension of their existing e-commerce business.
  • Access to a large customer base: Amazon has millions of active customers, providing a massive potential reseller customer base.
  • Low startup costs: Compared to traditional brick-and-mortar businesses, starting an Amazon reselling business typically requires minimal upfront investment.
  • Flexibility: Amazon reselling offers flexibility regarding work hours and location, making it an attractive option for those seeking a flexible work-life balance.

Benefits of Becoming an Amazon Reseller

Becoming an Amazon professional seller comes with several benefits, including:

  1. Access to millions of customers: With over 300 million active users, Amazon provides resellers with access to a massive customer base, increasing the potential for sales.
  2. Opportunities to sell popular and niche products: Amazon offers a wide range of products for sale, including both popular and niche products. This allows resellers to cater to different customer segments and tap into various markets.
  3. Amazon handles shipping and customer service: Amazon takes care of shipping and handling of products and customer service. This makes it easier for resellers to focus on sourcing and selling products without worrying about logistics.
  4. Ability to work from anywhere: Amazon reselling provides flexibility in terms of work location, allowing resellers to work from anywhere with an internet connection. This is particularly attractive for those who prefer working remotely or want to travel while running their business.

Overall, becoming an Amazon reseller can be a lucrative business opportunity with the potential to reach millions of customers and sell a wide range of products. Register for your professional account to become part of a growing group of Amazon sellers.

Challenges of Being an Amazon Reseller

While there are many benefits to becoming an Amazon reseller, there are also some challenges to be aware of. These include:

  1. Increasing competition: With millions of active sellers on Amazon, competition can be fierce, making it difficult for new or small resellers to stand out.
  2. Strict rules and regulations: Amazon has strict policies and guidelines that sellers must follow, and failure to do so can result in account suspension or termination.
  3. Difficulty in building brand identity: With so many sellers on Amazon, building a unique brand identity can be a challenge, especially for private label resellers.
  4. Difficulty in retaining customers: With Amazon handling shipping and customer service, resellers may find it challenging to retain customers, as customers may choose to purchase from Amazon rather than directly from the reseller.

These challenges are not insurmountable, but resellers should be aware of them and take steps to mitigate their impact on their business. This may include finding ways to differentiate their brand, providing excellent customer service, and staying up to date on Amazon’s policies and guidelines.

How to Become an Amazon Reseller

If you’re interested in becoming an Amazon reseller, here are the steps you need to take:

  1. Register for an Amazon seller account: To sell on Amazon, you’ll need to create an Amazon seller account. There are two types of seller accounts: individual and professional. Individual accounts are free, but professional accounts come with additional features and fees.
  2. Choose a product to sell: Once you have a seller account, you’ll need to decide what products you want to sell. You can either create your own branded products or source products from other manufacturers or wholesalers.
  3. Optimize product listings: To be successful on Amazon, you’ll need to optimize your product listings to ensure they appear in search results and are attractive to potential buyers. This includes writing compelling product descriptions, using high-quality images, and setting competitive prices.
  4. Understand Amazon’s policies and guidelines: Amazon has strict policies and guidelines that sellers must follow, and failure to do so can result in account suspension or termination. It’s essential to familiarize yourself with these policies and guidelines and ensure that you always comply with them.

In addition to these steps, as third-party sellers, consider using Amazon tools and services, such as Amazon FBA (Fulfillment by Amazon) or Amazon Advertising, to help you manage your inventory and promote your products. Becoming an Amazon reseller can be a lucrative business opportunity with the right strategy and approach.

Tips for Successful Amazon Reselling

If you want to be successful as an Amazon reseller, here are some tips to keep in mind:

  1. Offer competitive prices: Amazon is a highly competitive marketplace, and customers are always looking for the best deal. Make sure you price your products competitively to remain competitive in the marketplace. Consider launching private label brands.
  2. Provide excellent customer service: With Amazon handling shipping and customer service, it’s easy to overlook the importance of providing excellent customer service. However, providing top-notch customer service can help you build a loyal customer base and differentiate yourself from other sellers.
  3. Optimize product listings for search engines: Amazon’s search algorithm determines which products appear in search results, so optimizing your product listings for search engines is essential. This includes using relevant keywords, accurate product descriptions, and high-quality images.
  4. Monitor inventory levels: Running out of stock can result in lost sales and negative customer experiences. Make sure you’re regularly monitoring your inventory levels to avoid stockouts. Use the Amazon Seller app to monitor your stock.

By following these tips, you can increase your chances of success as an Amazon reseller and stand out in a highly competitive marketplace. You don’t need to be a retail store to benefit.

Frequently Asked Questions

How do I list my products on Amazon?

To list your products on Amazon, you will need to create a product listing using the Amazon Seller Central platform. You can add your product information, such as title, description, images, and price, and then submit it for approval. Once approved, your product will be live and available for customers to purchase.

How do I set up Amazon FBA?

To set up Amazon FBA, you will need to enroll in the FBA program through your Amazon Seller Central account. You will then need to prepare and ship your products to Amazon’s fulfillment centers, where they will be stored and shipped to customers. Amazon will handle shipping, customer service, and returns on your behalf.

How do I handle customer returns as an Amazon reseller?

Amazon handles customer returns on behalf of resellers. When a customer returns a product, Amazon will refund the customer and provide them with a return shipping label. Amazon will then either return the product to your inventory or dispose of it, depending on the condition of the item.

How do I track my sales and inventory on Amazon?

You can track your sales and inventory on Amazon through the Amazon Seller Central platform. This platform provides you with real-time data on your sales, inventory levels, and other key metrics while reselling on Amazon. You can also use third-party tools and software to help you track and manage your Amazon business.

How do I deal with account suspension on Amazon?

If your Amazon account is suspended, you will need to appeal the suspension by submitting a Plan of Action (POA) that addresses the issues that led to the suspension. Your POA should be detailed, honest, and provide a plan for how you will prevent similar issues from occurring in the future. If your appeal is accepted, your account will be reinstated, and you can resume selling on Amazon.


Understanding what an Amazon reseller is and the potential benefits and challenges can help you make an informed decision about whether or not to pursue this opportunity. If you do decide to become an Amazon reseller, it’s important to keep in mind the tips for success, such as offering competitive prices, providing excellent customer service, optimizing product listings, and monitoring inventory levels.

Becoming an Amazon reseller can provide you with access to millions of customers, opportunities to sell popular and niche products, and the ability to work from anywhere unlike brick-and-mortar stores. By following the tips for success and putting in the effort, you can increase your chances of success and build a profitable business as an Amazon reseller.



Michael Scott

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