Shopify Products Page: How to Create High-Converting Product Pages

Table of Contents

Table of Contents

Shopify Products Page: How to Create High-Converting Product Pages

If you want to make your Shopify products page stand out, you’ve taken the right step. In an age of ever-growing ecommerce competition, customizing and personalizing are essential for boosting conversions. Creating a customized page that reflects your brand’s unique image, provides an optimized user experience, and increases sales readiness can surely take your business up a notch.

Why get your own Shopify Product Page?

Constructing and customizing a web page may seem intimidating to non-tech entrepreneurs. But in addition to allowing you to tailor everything perfectly, working on your website gives you an insight into how it’s structured, the current alignment of elements, and what needs improvement for higher conversions.

In this comprehensive guide, we will explore the various methods through which Shopify merchants can design and tailor customized product pages. By the end of this article, you’ll know how to construct a template for all or specific products on your Shopify store–with or without any third-party apps! So don’t miss out; let’s get started now.

Use Shopify Admin to Customize Shopify Product Pages

Shopify Admin provides two options to customize any page, including product page templates:

Use the theme’s default settings.

This is self-explanatory. You select a theme with its factory settings, and it will reconfigure itself.

Edit the Shopify theme’s code.

The stock settings of the theme are fundamental and let you make minor adjustments to your store. It could still prove beneficial or detrimental, depending on your exact needs. Fortunately, each option has its advantages and disadvantages for you to consider.

Using the default theme settings on Shopify

To give you a better understanding of this new approach, we’ll begin by discussing its disadvantages. This allows for an objective and nonpartisan evaluation to help you determine if it can effectively address your needs quickly. After that, the advantages will be discussed so that you know all aspects of the method before making any decisions.

Default theme settings come with some limitations.

The basic settings may vary depending on the theme you selected for your store. However, a few Shopify product page template changes that cannot be done without any further adjustments to its default setup include:

You can’t add new sections

Searching for a product page with in-depth information, customer feedback, and videos demonstrating the item? You must look beyond Shopify’s default settings, as most themes available don’t grant you enough design freedom. Sadly, Shopify product pages are limited to what is seen in your store admin.

The product page layout is stuck in place.

The typical Shopify product page format consists of a photograph on the left side with the item description positioned to its right.

Unfortunately, you cannot alter this layout within your theme options and must look for alternate solutions if you would prefer a more horizontal design for your descriptions.

Additionally, it may be difficult to customize other elements as per your preference when using the default settings; however, there are many ways in which alterations can still be made to ensure that you get exactly what you’re looking for.

How to customize product pages with your Shopify theme’s default settings

To customize your product page template, log in to the Shopify admin and head over to Online store > Themes. With just a few simple clicks, you can start personalizing it.

Unlock full customization by heading to the Theme editing page by clicking the ‘Customize’ button.

Choose “Product Pages” from the dropdown menu to easily customize your product page template.

If you’re looking to make minor alterations such as button size, cart page appearance, and typography – the best route is to use your theme’s default settings. This allows for quick, easy updates without any coding or expert hire needed.

Edit your theme code in Shopify.

If you don’t want DIY, this is perfect for you. You can access more than just button size, text color, and font settings if desired; the possibilities are endless! If the default features of a theme don’t fit your needs, it’s time to dig into its code and unleash your creativity. This way, you can change product images, collection pages, and more by yourself.

Coding is required. However, with the powerful features and tools offered, you have complete control to make any changes necessary to create a one-of-a-kind product page template.

You will need to be familiar with Liquid, HTML, CSS, and JS.

Liquid, a programming language for Shopify, powers Shopify themes. Alongside this coder’s tongue, HTML, CSS, and JavaScript are essential elements in the theme code – so make sure you know how to use them to edit your theme!

Get access to the Shopify theme’s code.

To alter the code of your theme from within Shopify admin, navigate to Online store > Themes. Then click the Customize button for direct access to the Theme editing page.

If you want to get into your theme’s code, open the Theme editing page and select Theme actions > Edit code.

Once there, you can view and edit the code of the Shopify’s theme.

Edit your Shopify product page code.

Congratulations! Now that you have unlocked your theme’s coding capabilities, there is no limit to the possibilities and modifications available for any page on your Shopify store. The exact steps you should take depend entirely upon what kind of alteration or addition you would like to make.

If you want to make changes to the code of your theme, look no further than /templates/product.liquid – this file is specifically designated for product detail page edits.

Shopify also offers thorough instructions regarding what can be done and how it operates within the confines of a theme file, sorted by elements on any given product page.

  • Add to cart button
  • Variants
  • Product page features

Are you already familiar with HTML, CSS, and Liquid? Then why give customizing your Shopify product page template a try yourself? Following the guidelines will make it easy for you to adjust it precisely per your vision.

Before editing your Shopify store, keep these things in mind.

  • Before making any modifications, remember to create a backup of the theme so you can quickly and easily reverse your changes should anything not go according to plan.
  • To ensure you receive the best possible assistance with potential issues that arise during customization, make sure all your alterations are supported by the theme’s developers. That way, you can be sure to get the help and guidance needed for a successful editing experience.
  • If you are launching a new business, it is wise to invest in the services of an expert Shopify consultant for product page customization. Weighing all advantages and disadvantages can help you identify which solution best suits your needs.

Should you do it yourself or hire a Shopify expert?

Oftentimes, folks select to hire an expert as they lack confidence in their ability to create successful results. An experienced Shopify team will save you countless hours of research while also guaranteeing a stellar result. Furthermore, after-purchase assistance and even refund options are available should your needs not be met with satisfaction. Investing in the services of a professional squad can provide maximum return on investment.

That sounds amazing, but there’s one snag: You’d always need an expert. So picture this – it is 2 a.m., and you need to adjust your page layout to capitalize on the latest trend that could skyrocket sales. What would be more ideal?

Is there an alternative?

When the complexities of marketing, advertising, and finances come into play while you’re trying to learn technical skills, there is no need to despair. The perfect solution is at your fingertips: combining both approaches (DIY vs. hiring a Shopify expert) saves time without sacrificing coding knowledge – you still have control over page customization. We are talking about utilizing page builder apps for a seamless experience here.

Make Shopify Product Pages with Shopify Page Builder Apps

Shopify page builder apps efficiently customize your Shopify product pages and other website sections so that you can create unforgettable experiences with minimal coding. Just search for “page builder” in the Shopify app store and discover more than a dozen tools that will enable you to produce stunning designs quickly.

Shopify page builders make creating pages easier than ever before! With a simple drag-and-drop editor, you can effortlessly position elements wherever desired and quickly alter their styling, behavior, and parameters.

Shopify Custom Product Page Template

Suppose you want to build a clothing store to sell products for men, women, and kids. You may need to design different page templates with different size charts for men, women, and kids.

Don’t worry! It is possible, and you can do that easily by following this guide.

Create Custom Product Template in Shopify 2.0 themes.

If you need to make Shopify 2.0 themes only, follow these steps.

  • Go to Online Store > Themes.
  • Press the Customize button.
  • Select the “Product” template type from the dropdown menu.
  • Create template.
  • Enter a name for your new product page template.
  • Select the product template type. Choose from any product templates that match your theme – or select the Default option if you have not created one.
  • Press the Create Template button.

For all Shopify themes

If you need to make a custom product page template for all Shopify themes, follow these steps:

  • Go to Online Store > Themes straight from the Shopify Admin panel.
  • Click on Actions > Edit Code.
  • You must click on Add a new template option under the Templates folder.
  • Choose “product” from the dropdown menu to Create a new template.
  • Make sure you choose the Template type “JSON” for Shopify 2.0 themes or “liquid code” for other Shopify themes.
  • Type a name to make it easier to recall your new product page template.
  • Click on Create Template button.
  • You will now need to remove all the code from the newly created product template, leaving the file completely blank.
  • Next, go to product.json for Shopify 2.0 themes or “product.liquid” for other themes; you can find it in the Templates folder.
  • For this part, you need to copy the code in the product.json. You will need this saved code to paste into your new product template.
  • Replace the “main-product” with “custom-product” in your new product template.
  • Click the Save button to save your progress.
  • You will need to Add a new section. Please find it in the Sections directory.
  • This section file should be renamed to something like ‘custom-product ‘.
  • Click Create section. Doing so will open the code editor.
  • Wipe off the default code.
  • Copy the content from main-product.liquid file (in the Sections directory), and paste it into your new custom-product.liquid file.
  • Click Save.

Make this new product template your own by accessing the theme editor from Online Store > Themes, and click Customize to begin.

Subsequently, personalize the custom product template with Shopify’s powerful sections, blocks, and metafields.

Assign products to the new Shopify Product Page template.

Now that you have finished designing the product page, it’s time to allot products to your new template. Let’s find out how to do just that.

Steps to Change Product Page Shopify

  • Go to Shopify Admin and then click on the Products tab.
  • Navigate and choose the product to assign to the custom template.
  • Now go to the Online store section by scrolling down.
  • Find your custom template from the Theme template dropdown menu.
  • Press the Save button.

Good news. You’ve crafted a tailor-made template for your products. Once you have this format, you can customize other pages, such as collections, carts, and customer accounts – to name a few.

Frequently Asked Questions

What is Shopify Products Page?

A: Shopify Products Page is an online storefront that allows merchants to showcase their products and services. It is a page where potential customers can browse products and make purchases.

What kind of products can be displayed on Shopify Products Page?

A: Shopify Products Page can display a wide range of products, including physical goods, digital products, services, and subscriptions.

How do I add products to my Shopify Products Page?

A: To add products to your Shopify Products Page, you need to log in to your Shopify account, go to the Products tab, and then click the Add Product button. You will then be prompted to fill out a form with information about your product, such as its name, price, and description.

Can I customize the layout and design of my Shopify Products Page?

Yes, Shopify allows you to customize the layout and design of your product page to match your brand and marketing strategies. It is so versatile that you can even consider adding review forms to your product pages to leverage the power of customer reviews. You can choose from a variety of templates, modify the colors and fonts, and add images.

Can I track sales and inventory on my Shopify Products Page?

A: Yes, Shopify provides a variety of tools for tracking sales and inventory for your product landing page. You can view sales reports, track inventory levels, and manage orders from your Shopify dashboard for multiple products.

What payment methods are accepted on Shopify Products Page?

Shopify Products Page supports various payment methods, including credit and debit cards, PayPal, and Shopify Payments.

Is it possible to integrate Shopify Products Page with other platforms?

Yes, these Product Pages can be integrated with various other platforms, including social media platforms, email marketing services, and fulfillment services.

How can I optimize my Shopify Products Page for search engines?

To optimize your Shopify Products Page for search engines, you can use relevant keywords in your product descriptions, add alt tags to your images, and ensure your page is mobile-friendly. You can also use Shopify apps that help you with SEO optimization, and you can add product details as well.


Creating high-converting Shopify product pages is crucial for any online merchant looking to maximize sales on Shopify and increase their revenue. By following best practices such as optimizing search engines, customizing the layout and design, creating Shopify product page templates, and offering discounts and promotions, merchants can create compelling pages that drive conversions and revenue. With Shopify’s powerful features and integrations, creating and managing a successful online storefront is easier than ever. By focusing on the customer experience and continually iterating on product pages, merchants can continue to improve their ecommerce stores and grow their business.



Michael Scott

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