Unveiling the Mystery: The Reason Behind Your Shopify Emails Going to Spam

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Table of Contents

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A significant issue that many Shopify users deal with is that their emails wind up in their clients’ spam folders. As a result, your brand’s reputation, consumer loyalty, and sales suffer the consequences.

In this post, we will discuss some reasons why Shopify emails are going to spam, along with some tips for avoiding it and some practices that are interesting for your consumers.

Why Does an Email End Up in Spam?

When you send an email, be it a sales campaign, newsletter, or anything else, it ends up in the recipient’s spam folder. It is known as email spam. Often referred to as trash messages, those emails get removed from the recipient’s inbox just because their email provider flags them as unsolicited.

Why Your Shopify Emails Are Going to the Spam Folder

Selecting the Incorrect Audience

Getting familiar with your audience is crucial. While expanding your email list, you should still target and categorize your audience.

Create buyer personas and be aware of your target market. It will assist you in curating your list of subscribers so that it consists only of people who are genuinely interested in your company and offerings.

Purchasing Email Subscribers

When you submit emails to random people, they could also end up in spam. Recognize your customer and craft customized emails. Give your visitors the option to subscribe to your list voluntarily, as opposed to adding known email addresses against their will, which could significantly reduce your email response rate.

Using an IP Address for Spam

The messages you send will be detected if your IP address was used in the past for spam or mass emails. It occurs if you use Shopify’s bulk email marketing services for your campaigns.

Examine the cleanliness of your IP address. Always use reputable and well-liked Shopify email marketing apps, like Drip, SendinBlue, and BayEngage. Good service providers make sure your IP address is not connected to spam.

Email Subscribers Are Reporting It as Spam

This report is recorded by the mailbox when subscribers flag emails as spam. Your emails are automatically tagged as spam and sent to the recipient’s spam bin, and the reports reach a specific level. Your emails sound aggressive and do not offer any value.

Thankfully, you can prevent this from occurring by developing stronger and more distinctive email campaigns. Verify that you know why a customer signed up for your email subscription. Do not just send emails; make sure they have value.

Low Levels of Engagement

Your emails could end up in the spam bin if you consistently have low open and engagement rates. Simply put, the email suppliers have flagged you as someone worthless. 

From the beginning, concentrate on raising your email engagement rate. Adding the perfect quirky element that complements your business identity and makes your emails more engaging can help them stand out from the competition.

Low Use of Mailboxes

There is a far greater likelihood that your email will be flagged if a significant portion of the email addresses you have been sending them to are invalid.

Continue to reload and scan your email lists for dormant email addresses. It found out by looking up which of your subscribers have not interacted with you in a while. After recognizing them, send a win-back email. It serves as a gauge to determine whether subscribers are still using your email address or have forgotten about you.

Inaccurate Subject Lines

When we scroll through our inbox, the initial two things that catch our eye are the recipient’s identity and the subject line. They also serve as indicators as to when the email is authentic or spam. The likelihood that your emails will be marked as spam by more recipients decreases the likelihood that they will ever reach inboxes again.

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False “From” Information

Give the “from” section a name. It also functions if someone mails the addressee using a company ID. The recipient needs to be able to recall who sent them this email. Even the term “from” ought to work. It’s a good idea to address a real team person by name in emails since it humanizes the communication and helps recipients feel like they know the sender.

The Physical Address Is Not Given

if your email does not contain your physical address. It can be the cause of the spam flagging. The result is one of the issues, believe it or not. It is best to place it directly above the “Unsubscribe” button.

Be careful to include the address of your registered office in the email if you have one. As pointless as it may seem, following this legal requirement will ensure that your email never ends up in the spam folder.

Used as Spam Trigger Words

Depending on the email content some terms set off spam alerts. These terms may be filtered out of Shopify automated emails by built-in tools from mail providers. For example, this is not spam, risk-free, winner, unique deal, fantastic offer, cancel at any moment, dear friend, congratulations.

Observe that every word listed above is widely used. The fundamental element of any excellent Shopify email marketing platform is how creative you can be with language and design. These statements are distributed widely and suddenly appear suspicious.

Nothing Was Done With HTML

You only send text-based emails. Friends and relatives are typically the recipients of these communications. On the other hand, you are speaking to subscribers who might become clients. Thus, attempt to help your consumer finish their purchase and help your email appear less spammy.

Employ HTML emails and utilize a width of 600 by 800, maintain a clean code and a low image-text ratio, use readable fonts, optimize your photos, and ensure they are optimized for smartphones and other devices.

Email With Incorrect Addresses

You must have gotten notification of a mail delivery error at some point when you send an email to an erroneous or invalid email address. While this might not be a big deal on an individual basis, brands need to exercise caution.

Sending emails to invalid email addresses frequently may cause your emails to be reported and directed to the spam bin rather than the recipients’ inbox.

Including the Attachments

You have sent attachments along with your email. It is a practice followed in internal corporate communication or personal communication but not in brand communication. It is suspicious, and one of the reasons that your email may be flagged as spam is that attachments from unknown senders can be potential virus carriers.

Bigger Pictures With Less Text

According to a common idea, spammers craft emails with eye-catching, huge graphics and tiny text to deceive and fool the receiver into clicking. 60% of your email should be text, with 40% being graphics.

Misspellings and Grammar Errors

An email that is spam does not go through a decent email checklist, which includes a solid topic line, excellent copy, design, etc. It is only a mass email or a spoof email sent to cause harm. It frequently lacks proofreading, which results in an excessive number of spelling and punctuation mistakes.

How to Prevent Your Shopify Emails From Ending in Spam

Establish SPF Record

Just sign into the domain hosting account and find the TXT record for your domain (it usually displays next to the CNAME and MX records).

By taking these steps, you can assist your email in getting past some mail providers’ firewalls and prevent it from being wrongly tagged as spam or stopped.

Eliminate Dormant Subscribers

Shopify stores must periodically trim their list to deliver emails to their clients directly to their inboxes. Eliminate email recipients who have not clicked or opened in a predetermined time.

A smaller email list with more engaged subscribers will still be preferable to a list of inactive subscribers.

Perfect the Timing

Email marketers have been talking a lot about when is the best time to send their messages. Posting at the top of the hour (10:07 as opposed to 10:00) increases the likelihood that the email will be delayed and will not arrive at the recipient’s inbox when you meant it.

Test Each Section of Your Email A/B

To find out what works well for your campaign, one of the finest email marketing strategies is to test different things. It means that you have to test every aspect of your email, including the subject line, the links you utilized, the email body, and your call-to-actions (CTAs).

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How Can You Verify Whether Emails You Send From Shopify End Up in Spam Folders?

You should perform a spam test to see whether your emails will be marked as spam. But you can only compare it to a specific percentage.

  • Search on Google and take an email spam quiz.
  • Any mail tester will do.
  • You will then obtain an email notification of how often you wind up in the junk folder after running a test.

My Shopify Emails Are not Sending; Why Is That?

The following are a few causes why Shopify emails could not be sent:

  • Inaccurate email configuration parameters
  • The email server disconnected the session
  • Marked email addresses as spam
  • The email-sending limit on Shopify reached
  • Outdated templates for emails.

Why Do My Emails From Shopify End Up in Promotions?

In place of Shopify emails ending up in spam, you may also frequently experience Shopify emails ending up in promotions. You can consider trying the following tips:


  • To maintain your content as simple as possible. 
  • Place up to one link next to the “Unsubscribe” link.
  • Make it appear as though the email was sent by a representative of the online store.
  • Have your subscribers add your emails to their whitelist. Gmail will know that Shopify emails are significant to recipients once they transfer your emails from marketing to inbox.

Don’t Try:

  • Include a ton of pictures in your email. 
  • Incorporate several links into the email.
  • Compose emails as a group, but don’t identify the sender specifically.
  • Add HTML-coded templates, particularly if they are elaborate, sophisticated templates.


If your emails are going to the spam bin, you won’t receive its advantages. You must take a few easy actions to ensure that your emails arrive in the inbox.

Likewise, you must write emails for your clients that are interesting, relevant, and personalized. By taking these measures, you will raise customer happiness, sales performance, and email deliverability.




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