Shopify Email Templates Apps: How to Customize Your Shopify

Table of Contents

Table of Contents

Shopify Email Templates Apps: How to Customize Your Shopify

Are you interested in taking your Shopify store to the next level? Customizing your Shopify email templates is one way to differentiate yourself from the competition and provide your customers with a one-of-a-kind buying experience. To represent your brand’s aesthetics and messaging, you can quickly customize and personalize your email campaigns with Shopify email template apps. To get you started, we’ll look at the benefits of Shopify email template apps and how to modify your Shopify emails.

Image Source

What Are Shopify Email Templates?

Shopify email templates are pre-designed email layouts that can be customized to match your brand’s aesthetics and messaging. They are a powerful tool for creating personalized and professional-looking email campaigns to enhance customers’ shopping experience and drive sales. You can quickly adjust the content and look of your email templates using Shopify email template apps to meet your campaign objectives and effectively reach your target audience.

The main advantage of using Shopify email templates is brand consistency. You can also tailor your email content and design to create a personalized customer experience, increasing engagement and conversion rates. Additionally, email templates can include product recommendations, discounts, and special offers, driving more sales and generating revenue for your business.

To use Shopify email templates effectively, choose the right app from the Shopify App Store that suits your needs and integrates seamlessly with your store. Then you can browse the available email templates, select the one that best represents your brand, and use the app’s drag-and-drop editor to modify the layout, colors, fonts, images, and text to align with your brand guidelines. Furthermore, preview and test your email campaign to ensure it looks great on different devices and email clients before scheduling or sending it.

Benefits of Shopify Email Templates Apps

  • Brand Consistency – Customize your email templates to match your website design and branding, ensuring a cohesive and professional look across all customer touchpoints.
  • Personalization – Create a personalized customer experience by tailoring your email content and design, increasing engagement and conversion rates.
  • Increased Conversion – Customize your email templates to include product recommendations, discounts, and special offers, driving more sales and generating revenue for your business.
  • Time-Saving – With pre-designed and customizable templates, you can save time creating email campaigns from scratch and focus on other aspects of your business.
  • Analytics and Insights – Many Shopify email template apps have useful metrics and insights that let you track how well your email campaigns are doing and make choices based on data.

How to Customize Your Shopify Email Templates

  • Choose a Shopify Email Templates App – Select a Shopify Email Templates App from the Shopify App Store that suits your needs and integrates seamlessly with your store.
  • Install and Set Up the App – Follow the installation instructions the developer provided and complete the setup process as guided.
  • Explore Template Options – Check out the email templates that are available and choose the one that best fits your brand and the goals of your campaign.
  • Customize Layout and Design – Use the app’s drag-and-drop editor to modify the layout, colors, fonts, and images to align with your brand guidelines.
  • Edit Content – Personalize the text, headings, and call-to-action buttons to reflect your campaign messages and spark interest in your customers.
  • Add Dynamic Elements – Incorporate dynamic elements like product recommendations, personalized greetings, and order details to create a personalized experience for each customer.
  • Preview and Test – Before sending out your email promotion, ensure it looks good on different devices and email clients by previewing and testing it.
  • Schedule or Send – Set the desired send time for your email campaign or schedule it later to reach your customers at the most optimal time.

Best Shopify Email Templates Apps


It gives you a full picture of your customers and lets you learn useful things about them and make personalized email ads. Secondly, it offers a user- friendly interface and drag-and-drop editor, making it easy to customize your email templates without any coding knowledge. Klaviyo’s automation capabilities also enable you to set up automated flows for abandoned cart recovery, welcome series, and more, saving you time and maximizing conversions. Lastly, it integrates seamlessly with Shopify, ensuring a smooth and efficient email marketing experience for your store.

Orderly Emails

The app includes a drag-and-drop email editor, allowing you to customize the design and layout of your emails without needing any coding knowledge. Orderly Emails come with various features, including customizable discount codes, customizable order confirmation emails, and support for product review requests. With these features, you can make email ads that fit your store’s needs and get customers more interested. Also, the app’s email design is responsive, so your letters will look great on any device.


It assists e-commerce businesses in collecting, converting, and retaining customers using automated email and SMS campaigns. The platform integrates with hundreds of other platforms, provides strong segmentation and automation features, and offers award-winning customer service. Omnisend’s configurable email templates are a crucial feature. You can generate professional and gorgeous emails without any coding experience by using a template library and a drag-and-drop email builder. You can change the themes to fit your brand, add items and dynamic discount codes, and save them as presets for future campaigns.


It helps you grow your email list, turn visitors into subscribers, and increase sales through personalized and targeted marketing. With Privy, you can create visually appealing and responsive email pop-ups, banners, spin-to- win wheels, and other conversion-focused widgets. These tools can be easily customized to match your branding and website design, helping you capture the attention of your visitors and encourage them to join your email list. Privy also has powerful audience segmentation and personalization tools. Your members can be classified based on their demographics, behavior, previous purchases, and other pertinent information.


It is a Shopify email marketing tool that assists small and medium-sized enterprises in connecting with clients and increasing sales through email marketing. The app provides features like email newsletters, automated workflows, product reviews, pop-up forms, and sales analytics to help Shopify merchants build and manage effective email campaigns. Seguno’s drag-and-drop email editor makes it easy to create professional-looking email templates without any coding experience.

The app includes features like themed templates, product block sections, and one-click campaign sending, making creating and launching email campaigns quickly easy. Seguno’s automatic email workflows are a standout feature. Seguno lets you set up powerful marketing automation processes that send emails to clients based on their actions, such as cart abandonment emails, welcome series, and follow-up emails after purchase.

Image Source

Frequently Asked Questions

How to Choose the Right Shopify Email Templates App for My Online Store?

Choosing the right Shopify Email Templates app for your store requires considering various factors. First, select an app that matches your brand’s unique style and design preferences. Look for apps that give you a wide range of templates that you can change to fit your brand’s style. Consider an app with automation features like abandoned cart recovery, win-back, and welcome series. These can help increase open and conversion rates. Lastly, decide on an app that provides detailed analytics on email performance, such as click- through rates, revenue generated, and subscriber growth.

Can I Customize My Shopify Email Templates for Different Campaigns?

Yes, most Shopify Email Templates software lets you customize email templates for many campaigns. These apps often offer a selection of pre-designed templates from which you can select and then alter to match the appearance and feel of your business. You can customize the templates’ layout, colors, fonts, and graphics to create a consistent and unique email for each campaign. You can also include dynamic information, such as product recommendations or targeted offers, to customize the email templates for special campaigns, such as a welcome series, abandoned cart recovery, or holiday promotions.

Do I Need Knowledge in Coding to Customize My Shopify Email Templates?

No, coding experience is not required to alter your Shopify email layouts. Apps for Shopify Email Templates are designed to be user-friendly and accessible to users who do not have coding skills. These programs often have simple drag-and-drop editors that allow you to change your email templates graphically. You can easily select and alter numerous elements like images, text, colors, and fonts using straightforward controls. Some apps also have pre-designed template blocks that you may alter and rearrange to create a one- of-a-kind arrangement.

What Should I Consider When Customizing My Email Templates?

Think about your audience first. Customize information to their tastes and interests. Choose messaging and offers that resonate with them. Make sure your material matches your brand’s tone and identity. Consistent language, images, and design convey your brand’s personality. Keep emails brief and scannable. Clear headlines, bullet points, and graphics help communicate swiftly. Finally, include a clear call-to-action that directs them to buy, subscribe, or visit your website.

How Can I Track the Success of My Email Campaigns?

Monitor open, click-through, conversion, and unsubscribe rates. These data show how engaged recipients are and how well campaigns drive action. Track email campaign revenue and compare it to campaign costs to determine ROI. A/B test email elements to improve performance.


Customizing your Shopify email templates is a powerful way to enhance your brand’s identity, engage your customers, and boost sales. You can send visually appealing emails that contain important information to your customers. Remember to choose the right Shopify email templates app for your store, customize the layout and design, personalize the content, and track the success of your email campaigns using the available analytics. Start customizing your Shopify emails today and take your online store to new heights.




Scroll to Top