How to Request Feedback on Amazon?

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Table of Contents

How to Request Feedback on Amazon?

There is no mistaking that Amazon highly discourages sellers from requesting reviews. Over time, more and more rules have been implemented to prevent this behavior, leaving a definitive message–Amazon does not want you asking for reviews. Well then, how to request feedback on Amazon?

The solution to request feedback on Amazon

In an unprecedented move, Amazon recently launched its innovative “Request a Review” button. Just by clicking it two times, customers will receive an automatic message asking for feedback! This development is unlike anything the company has ever done- and could be revolutionary.

Here’s all the knowledge you need surrounding Amazon’s Request a Review button. In this article, I’ll explain how it works, why Amazon developed it in the first place, and explore its advantages and disadvantages, as well as if there is still room for individual review requests.

How does Amazon’s “Request a Review” button work?

In Amazon Seller Central, a ‘Request a Review’ button is located conveniently in the top-right corner of each buyer order’s details page, just beside the refund option.

With the press of a single button, Amazon sends an email to your buyer requesting they leave feedback or product reviews. The seller has no influence over the body of text in this message; however, it is automatically translated into their language by Amazon.

This ensures that every customer receives personalized and concise communication regardless of their mother tongue.

For the customer’s convenience, review requests can only be sent within five to thirty days after their order is delivered.

Additionally, no double-requesting for the same order will occur, and there won’t be an option in the message that would allow them to contact you or ask you for assistance with your product or purchase.

In conclusion, this feature empowers sellers to conveniently request reviews and seller feedback (Through an Amazon review email) while meeting Amazon’s intricate rules regarding review solicitation.

What does Amazon’s review request email look like?

The email arrives directly from Amazon, neatly branded with their signature styling. The language of the message makes it evident – that this is coming from a seller rather than Amazon itself.

The email includes the following:

  • Seller Name
  • Product name
  • Product image
  • Stars to rate the product
  • Stars to rate the seller

Here is an example of the Amazon review request email:

The product image is a helpful reminder to the buyer that this relates directly to their purchase. The empty stars also indicate for them to click on them to submit an evaluation of the product.

This design is practical and highly communicative, making it obvious what needs to be done without reading a single word.

Why did Amazon create the “Request a Review” button?

The various changes Amazon has brought about to the way sellers can ask for reviews have all been limited and restrictive.

The exception to this is the Request a Review button, which has allowed sellers greater control in seeking feedback from customers.

Right now, Amazon has the following:

  • Prohibited incentivized reviews
  • Provided customers with the option to unsubscribe from messages sent by sellers to ensure that buyers can make informed decisions without feeling pressured or harassed.
  • They refined their policies to ask for more professional reviews.
  • Restrictive rules for buyer-seller messaging usage

Amazon took these steps with a purpose – to stop sellers from exploiting the system, writing false reviews, and ruining customer trust. Amazon has pursued legal action against over 1000 abusers of this fraudulent practice.

Amazon’s strict review solicitation policies have led many vendors to believe that asking for reviews is prohibited. So why would Amazon introduce a feature that allows merchants to solicit customer feedback?

Amazon has put itself at the center of review requests by developing its feature. This button is simple to use, allowing customers to provide product reviews and feedback on sellers. Through this control, Amazon can ensure that they offer a more reliable shopping experience for customers worldwide.

With Seller Feedback Request, merchant’s have the authority to decide when and which orders this feature should be used – it is not allowed for sellers to request reviews based only on customers that had a satisfactory experience.

Amazon has absolute power in deciding what must go into the message sent out while still providing retailers with an attractive proposition.

Is the Amazon review request applicable for one order at a time?


Navigating to the order details page is required before clicking the button, followed by an additional prompt affirming that you want to proceed with sending the request.

When orders accumulate in large numbers, this process can become burdensome as it requires creating individual pages for each and clicking twice to send every single one.

A tool that automates review requests utilizing buyer-seller messaging is an option that allows for individualized messages and simplifies the process.

You can even boost your workflow and automate tedious tasks with a tool that clicks the request review button. Many Chrome Browser extensions are out there, but be wary of them as they could put your Amazon Seller Central account at risk since they are not verified or endorsed by Amazon’s team.

Fortunately, the Amazon API has opened the door for automated review requests.

Resorting to third-party tools means you no longer have to navigate each order page manually; instead, they can trigger messages without any manual intervention!

This is especially ideal if your business experiences a high daily volume and prefers using Request a Review over buyer-seller messaging.

Can I still request reviews through buyer-seller messaging?

You can still acquire reviews via customer-seller communication; however, there are specific rules to observe (e.g., abstaining from asking for a positive review directly). Nonetheless, you may still solicit feedback in this manner.

With buyer-seller messaging, sellers can craft personalized review requests with the perfect subject line and content, add a logo or attach files. However, it’s essential to remain aware of specific policies and communication guidelines – otherwise, you might be in trouble!

Be sure to stay informed of the alterations in Amazon policy announced in September 2020.

As a final note, when using the Request a Review button on Amazon, it displays an alert with two statements that may seem peculiar at first:

Although the button is clearly meant to request a review, it also advises that you don’t. However, if you wish to solicit reviews from your buyers, then buyer-seller messaging should not be used – instead, utilize the button provided!

Here’s how it looks:

“Request a Review

We don’t require you to request reviews because our systems already do that at no cost to you. However, if you prefer to request a review for this order, use this feature. It is preferable to ask the customer via email or buyer-seller messaging.

When you use this feature, we will send the customer an email requesting product and seller reviews for this order. We automatically translate review requests to the customer’s preferred language.”

Do you want to request a review for this order?

Many sellers falsely believe they are forbidden from asking customers to leave reviews via buyer-seller messaging. But Amazon’s Q&A on product reviews and policy changes as of September 2020 makes it apparent that this practice is still allowed!

Can I send my review requests with or without a button?

It is not permissible to make a Request for Review and solicit the same order through Seller-Buyer Messaging.

Amazon stipulates that orders should only be asked to review once, regardless of the method utilized. Not following this policy could result in a thirty-day buyer-seller messaging restriction on your account.

For sellers who have products that necessitate communication with the buyer for it to be finished, such as requesting custom design information – the best solution is to utilize buyer-seller messaging.

By utilizing this feature, you can ask buyers for details without requesting reviews directly and still stay within the standard 5-30 days window after delivery to securely use the Request a Review button.

Benefits of using the “Request a Review” button

Utilizing the button to request reviews offers a variety of valuable perks:

  1. With the absolute assurance that it complies with Amazon’s Terms of Service, you can use this program without fear of being penalized.
  2. Messages are instantly translated into the language chosen by each consumer, providing a convenient and user-friendly experience.
  3. Their message is tailored to feature the product name and image so that your audience can quickly identify the item.
  4. This feature can be triggered once at a time, and buyers who have already left a review won’t receive any additional requests.
  5. You have full control over when to send the request and which orders you select – making it easy to streamline your operations.

Ultimately, the button is stress-free and straightforward to use – what more could you ask for?

Any limits to using the Amazon Review Feedback button?

Despite its simplicity, the button contains certain restrictions to take into account:

  1. No tracking of open or conversion rates.
  2. No personalizing of the subject line or body content.
  3. Requests must be submitted within 5 to 30 days of the order’s delivery.
  4. Unfortunately, customers cannot reply directly to the email if they have any questions or face an issue.
  5. To place an order, you must click the corresponding button individually every single time.

Undoubtedly the most significant disadvantage of this method is that buyers facing challenges with their purchase may feel resentful when they’re only provided with a review prompt and no other options. This can lead to an automatic response of selecting negative stars on impulse. Positive feedback is harder to get.

By utilizing buyer-seller messaging to request reviews, you can provide helpful information on how they can get assistance with the product and give yourself a chance to handle any difficulty.

Addressing customer problems by offering support is far more desirable than gaining an undesirable review.

Frequently Asked Questions

How do I request a review on Amazon?

You can request a review on Amazon by sending an email or message to the customer through the Amazon platform after their purchase. In the message, you can ask the customer to leave a review and provide a link to the product page on Amazon.

Is it legal to request reviews on Amazon?

It is legal to request reviews on Amazon as long as they are genuine and not incentivized. Amazon’s policies prohibit offering incentives or compensation in exchange for reviews, and it’s essential to follow them to avoid any account suspension or penalties.

What should I include in my review request message?

When requesting a review, it’s essential to include a polite and professional message. Thank the customer for their purchase, remind them of the product they purchased, and ask them to leave a review on the product page. You can also include a link to the product page to make it easy for them to leave a review.

Can I automate review requests?

Amazon prohibits the use of automated tools to request reviews. It’s vital to send review requests manually and to comply with Amazon’s policies.

What should I do if I receive a negative review?

If you receive a negative review, it’s essential to respond promptly and promptly. You can offer to make things right by offering a refund or replacement and asking the customer to contact you directly so that you can resolve the issue. Remember that negative reviews are a normal part of doing business and should be handled with care.


In conclusion, using the Amazon review feedback button is an excellent way for sellers to improve their products and customer service. It allows sellers to quickly request reviews from customers, which can help to increase the number of reviews and improve the visibility of their products on the platform. It also allows sellers to identify any issues or concerns customers may have and take appropriate action to address them.

However, it’s essential to keep in mind that Amazon’s policies prohibit offering incentives or compensation in exchange for reviews, and it’s essential to follow them to avoid any account suspension or penalties. Now you know how to request feedback on Amazon the right way.



Michael Scott

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