How to Find Products to Sell on Shopify in 2023
If you plan to start a Shopify store in 2023, one of your biggest decisions is what products to sell. Finding the right products is crucial to your success, as it can impact customer experience, profitability, and sustainability. With numerous products available, it can be overwhelming to decide what to sell. However, by following some effective strategies, you can discover the best products that align with your niche, interests, and target audience. This guide explores practical steps to finding products to sell on Shopify in 2023 to help you select products for your online store.
What Is Shopify?
It is an e-commerce platform that enables you to manage your online business. It provides tools and features to help you build, customize, and grow your business. Thanks to its user-friendly interface and pre-designed templates, you can create a professional-grade site without any coding knowledge. It offers a secure, reliable infrastructure for handling payments, shipping, and inventory management. You can easily manage your products, set pricing and inventory levels, and track customer orders.
Shopify also offers various marketing and SEO tools to help you reach your target audience and increase brand visibility. Additionally, it integrates with multiple payment gateways for seamless transactions. Shopify provides excellent customer support, from documentation and tutorials to 24/7 live chat and email support. Whether a small online business or a large enterprise, Shopify offers a scalable solution to help you succeed in e-commerce.
Strategies on How to Find Products to Sell in 2023
1. Identify Your Passions and Interests
Start by brainstorming your passions and interests. What excites you? What hobbies or activities do you enjoy? Identifying these areas of interest will help you focus on products that align with your preferences, making connecting with your target audience easier.
2. Research Current Trends
Be updated with the trends in your target market. Follow industry blogs, influencers, and social media platforms to identify emerging trends. Keep an eye on what products are popular among consumers. This will give you insights into potential product opportunities that you can leverage.
3. Utilize Keyword Research Tools
Keyword research tools like Google Trends and Keywords Everywhere can provide valuable search volume and trends data. Use these tools to identify popular keywords related to your niche. This will help you understand what consumers are actively searching for and give you product ideas for your business to cater to their needs.
4. Analyze Competitor’s Best-Selling Products
Study your competitors, particularly those who have successful Shopify stores. Analyze their best-selling products and understand what makes these items popular. Look into customer reviews and feedback to identify any pain points or areas for improvement. This analysis will guide you in finding similar products or innovative ways to differentiate yourself.
5. Leverage Social Media Listening
Social media listening involves monitoring conversations and discussions on social media channels related to your niche. Pay attention to your target audience’s needs, complaints, and preferences. This direct insight will help you understand their desires and create products that cater to their demands.
6. Seek Out Niche Market Opportunities
Niche markets can be lucrative for Shopify entrepreneurs. Identify an untapped niche that has potential demand but less competition. These niche markets often have specific lifestyle needs, and by addressing these needs, you can position yourself as an expert and attract a dedicated customer base.
7. Attend Trade Shows and Exhibitions
Trade shows and exhibitions are excellent opportunities to discover new products and suppliers. Attend relevant industry events to network with manufacturers and suppliers directly. This experience enables you to evaluate products firsthand and negotiate favorable terms.
8. Explore Wholesale Supplier Platforms
Explore wholesale supplier platforms like Alibaba, SaleHoo, or Thomasnet. These platforms connect you with verified suppliers from around the world. You can find reliable manufacturers and source products at wholesale prices, ensuring competitive profit margins.
9. Conduct Customer Surveys
Engage with your target audience by conducting surveys and gathering their opinions. Ask for feedback on potential product ideas and preferences. This invaluable information will guide your product selection process and ensure your offerings resonate with your customers.
10. Try Dropshipping
Dropshipping is a popular method for testing product ideas with minimal investment. Use platforms like Oberlo, Spocket, or Modalyst to import products to your Shopify store and ship them directly to customers. This allows you to gauge demand and profitability before committing to inventory.
11. Collaboration with Influencers
Collaborating with influencers can help you identify trending products and gain valuable market insights. They deeply understand their audience’s preferences and can guide you in finding products that align with their interests.
12. Keep Social and Environmental Responsibility in Mind
With increasing consumer awareness, socially and environmentally responsible products have gained traction. Consider offering sustainable, eco-friendly, or ethically sourced products. This appeals to conscious consumers and sets your brand apart from competitors.
Best Products To Sell Online in 2023
1. Health and Wellness
This industry is booming, and there’s a growing demand for products that promote self-care and personal well-being. Consider offering organic skincare products, dietary supplements, fitness equipment, or eco-friendly wellness accessories. With the increasing emphasis on healthy living, this niche offers great potential for long-term success.
2. Tech Gadgets and Accessories
In the era of technology, tech gadgets, and accessories are always in high demand. There are countless options, from smartphone cases and wireless chargers to smart home devices and wearable tech. Be updated with the tech trends and cater to tech-savvy consumers looking for convenience, style, and functionality.
3. Fashion and Apparel
The fashion industry continues to thrive in the e-commerce space. Consider selling trendy clothing, accessories, or niche-specific apparel like activewear or sustainable fashion. With social media influencers driving fashion trends, you can let them promote your products and attract a dedicated customer base.
4. Home Decor and Lifestyle Products
Home decor and lifestyle products are popular choices for online entrepreneurs. Sell unique and stylish home furnishings, decorative items, or personalized decor. With the increasing desire to create inviting and comfortable living spaces, customers are eager to find products that reflect their individuality and style.
5. Beauty and Cosmetics
Beauty and cosmetics remain hot sellers in the online marketplace. Offer a range of makeup, skincare, or haircare products that cater to different skin tones, preferences, and needs. With the rise of beauty influencers and the importance placed on self-expression, this niche presents endless possibilities for success.
6. Pet Supplies
Pets are a very important part of many households, and pet owners are always on the lookout for high-quality supplies. Consider selling pet accessories, grooming products, organic pet food, or specialty items for specific breeds. By tapping into the pet market, you’ll cater to a devoted and loving customer base.
7. Baby and Maternity Products
Parents and expectant parents are constantly seeking baby and maternity products that make their lives easier. Offer practical and innovative items such as baby clothing, nursery essentials, breastfeeding accessories, or eco- friendly baby care products. By focusing on this niche, you’ll support growing families while running a profitable business.
8. Hobby and Craft Supplies
Hobbies and crafts are a source of relaxation and creativity for many individuals. Cater to hobbyists by offering high-quality supplies, kits, or tools for various crafts such as painting, knitting, or gardening. With the DIY trend gaining popularity, this niche presents a great opportunity to tap into a passionate and engaged customer base.
9. Sports and Outdoor Equipment
Outdoor activities and sports are popular among people of all ages. Consider selling sports equipment, camping gear, or outdoor accessories that enable customers to enjoy their favorite activities. With the increasing focus on health and adventure, this niche offers many product possibilities.
10. Unique and Novelty Items
Emerge from your competitors by offering unique, customized products that capture the imagination of customers. This can range from quirky gadgets and unconventional gifts to customized merchandise and limited-edition items. You’ll create excitement and exclusivity by offering customers something unexpected.
Frequently Asked Questions
Is There a Specific Niche I Should Focus On?
Choosing a niche can be highly advantageous for your online store. By focusing on your specific market, you can tailor your product offerings to their needs and preferences. This allows you to provide personalized and exceptional customer service, setting you apart from competitors. It’s important to research and analyze potential niches to ensure there is demand and profitability. Ultimately, your chosen niche should align with your interests, values, and skills. Consider your passions, expertise, and the market landscape to find a niche that offers the best opportunities for success.
How Many Products Should I Start With?
When starting your ecommerce business, it’s generally recommended to start with fewer products, focusing on quality rather than quantity. This allows you to refine your product offerings and ensure that you can provide exceptional customer service. A manageable inventory also helps you avoid overwhelming yourself with logistics and inventory management. Starting with a curated selection of products also enables you to gauge customer interest and gather feedback, which you can use to make informed decisions about expanding your product line. Remember, starting small and growing steadily is better than taking on too much from the beginning.
How Can I Differentiate My Product From Competitors?
You should highlight your unique selling points to differentiate your product from competitors. Start by understanding your market and its pain points. Then, emphasize how your product solves those problems or offers distinct benefits. Consider offering additional services or features that set you apart, such as personalized customer support, fast shipping, or product customization options.
Showcase the quality and craftsmanship of your product through professional product photography and detailed descriptions. Lastly, leverage your brand story and values to connect emotionally with customers. Combining these strategies creates a compelling value proposition that differentiates you from your competitors.
Wrap Up
Finding the most suitable products to sell on Shopify requires market research, trend analysis, competitor analysis, and utilizing e-commerce tools. Understanding your target market, following trends, analyzing competitors, and testing products through dropshipping can increase your chances of finding winning products. Remember, choosing a niche you are passionate about and differentiating your product will help you stand out.
