How to Create a Landing Page on Shopify
Creating a successful landing page on Shopify is essential to any eCommerce business.
A good landing page will capture your visitors’ attention and encourage them to take action, such as subscribing to your email list or making a purchase.
It should also be optimized for search engines to appear in the organic search results.
Fortunately, creating a remarkable landing page on Shopify is relatively easy with its intuitive drag-and-drop editor and wide array of features.
This guide will walk you through setting up a high-converting Shopify landing page from start to finish.
What is a Shopify Landing Page?
A Shopify landing page is a web page specifically designed to deliver a clear message, drive a visitor to take action, and increase conversions.
This type of page typically features an eye-catching headline, an engaging image or video, and well-crafted copy that speaks to the reader’s emotions.
It also contains CTAs (calls to action), forms, and social proof that helps visitors understand why they should trust the product or service.
Shopify offers tools that allow users to create landing pages with no prior coding knowledge required. These tools are intuitive and user-friendly and make it easy for businesses to customize the look of their landing pages.
They also provide built-in analytics so businesses can measure how their pages perform regarding conversions, clicks, impressions, etc.
Why You Need to Use Landing Pages on Shopify Store
Get More Leads
The primary purpose of creating Shopify landing pages is to capture leads by presenting the customer with an opportunity to enter their contact information in exchange for something valuable like a discount, free trial, or newsletter subscription.
Shopify provides various options for constructing highly effective landing pages that can help you maximize your conversion rate and help you generate sales.
Build Tailored Forms
Shopify’s landing pages enable you to create custom forms that allow you to collect data from potential customers so that you can follow up with them later if necessary.
You can also include promotional offers and discounts on your custom landing pages to entice customers to purchase.
Furthermore, Shopify’s built-in analytics tools help you measure the performance of your landing page by tracking which pages are most effective at converting visitors into leads and customers.
Have a Clear CTA
A well-crafted Shopify landing page should have a clear call-to-action (CTA), strong visuals, short copy, and engaging content that encourages visitors to take action.
Plus, ensure that your landing page is optimized for mobile devices to look great on any device people use to visit your website.
Optimizing for mobile devices can significantly improve the user experience of visiting your site and will ensure that more people finish the entire action process without dropping off partway through it.
How to Create a Shopify Landing Page
Step 1: Pick the Right Type of Content
First, you will need to decide what type of content to include and build landing pages. This can range from product descriptions and images to customer testimonials and video demonstrations.
Step 2: Include a Relevant CTA
You should also include a call-to-action that encourages visitors to take action and make a purchase or sign up for something. Think about the message you want to communicate with each element on the page, so it’s clear why visitors should choose your product over others available on the market.
Step 3: Brainstorm Page Elements
Next, decide how to lay out the page elements to support your content and message goals best. Shopify offers several different landing page template options that make it easy to customize your custom landing page layout in just a few clicks.
Be sure all images are optimized for web use and appear correctly across all devices. Ensure all text is properly formatted in size, font, color, etc., so it can be manageable for visitors and deliver the intended message.
Step 4: Perform A/B Testing
Finally, A/B testing is one of the most critical steps when creating a Shopify landing page for your business. Ensure all links work correctly before making it live, test any contact forms or signup forms for accuracy and functionality, and review any text for spelling or grammatical errors.
After everything looks good on desktop devices, test again on mobile devices using different web browsers to ensure compatibility across other platforms. If everything looks good after trying, then it’s time to launch your new landing page!
Types of Shopify Landing Pages
The first type of Shopify landing page is the product launch page. These pages aim to introduce a new product or service to customers to convert them into sales.
Product Launch Pages
This often contains detailed descriptions of features and benefits and photos and videos showcasing how the product works. They also include persuasive language to encourage visitors to purchase the launched item.
Email Signup Page
A second type of Shopify landing page is an email signup page. These pages capture visitors’ contact information so businesses can send emails marketing their products or services. The content typically explains the value proposition in exchange for signing up–such as offering discounts or access to exclusive content–and then requires visitors to fill out a form with personal details such as name and email address before taking advantage of it.
Lead Magnet Pages
Lead magnet pages offer visitors something in exchange for signing up, like a free ebook or webinar registration. Lead magnet pages often include an attention-grabbing headline and copy that outlines what visitors will get when they provide their contact information. This type of Shopify landing page helps businesses grow their list by incentivizing people to leave their details behind in exchange for something valuable.
Homepage Redesign Page
The homepage redesign page helps customers find what they are looking for faster and easier by revamping the look and feel of an existing homepage design with more intuitive navigation menus, engaging visuals, and improved layout choices tailored toward customer preferences and trends. Homepage redesigns also optimize website speed, so customers don’t have to wait too long for content to load when they visit a website built on Shopify’s platform.
Subscription Landing Pages
Subscription landing pages are designed to help businesses convert visitors into paying customers by allowing them to sign up and pay for a subscription service. With effective subscription landing pages, companies can maximize customer retention by creating long-term relationships with their clients.
Subscription landing pages leverage the power of recurring billing to increase a business’s revenue stream. By setting up an automated payment system that charges a customer regularly – such as weekly, monthly, or yearly – businesses can enjoy extended customer loyalty and a steady flow of income.
When crafting compelling subscription landing pages, there are a few key elements to consider:
- Clearly explain the product or service you are offering and how it benefits the customer’s life
- Make sure your pricing structure is laid out on the page
- Have visible call-to-action buttons throughout the page so customers know what actions they should take
- Include testimonials from existing customers
- Include helpful resources such as FAQs or blog articles related to your services
- Offer different payment options depending on customers’ needs
- Highlight features and add-ons that can be included to enhance their experience
- Use engaging visuals that make the page more inviting and appealing
Collaboration Landing Pages
A collaboration landing page is a Shopify page that allows users to collaborate and share ideas to create something new.
This type of page typically features an interactive interface, enabling users to communicate and add their contributions, such as text, images, or videos. It’s an excellent way for teams to brainstorm and collaborate quickly on the same project.
For example, suppose you’re creating a website or online Shopify app store. In that case, a collaboration landing page can allow users to discuss details about the project from one central location.
You can also use it for product feedback or market research. Creatives might use one to showcase sketches, designs, and prototypes for potential clients. The possibilities are endless!
Seasonal Landing Pages
Seasonal landing pages are a great way to maximize your online store’s potential and capture customers’ attention during specific times of the year.
Seasonal campaigns are an excellent way to reach out to your customers, allowing them to stay updated on special offers and promotions tailored for them.
This type of Shopify landing page can help drive more sales throughout the year and keep your customers engaged with seasonal messages.
With seasonal landing pages, you can target specific user groups or segments with the right message at the right time.
For example, in December, you could create a campaign focused on holiday shoppers looking for gifts; in July, you could create a promotion geared towards families planning summer vacations.
It is also essential to keep in mind that certain seasons offer unique opportunities. For example, spring might be an ideal time to launch new products or announce special discounts.
Best Tips for Building a High-Converting Shopify Landing Page
Creating a high-converting Shopify landing page requires careful attention to detail, from the design and layout of the page to the content included.
Here are some tips for creating an effective Shopify landing page that will draw visitors in and maximize conversions:
Tip #1: Add Enticing Images
First, use persuasive visuals. Compelling images, videos, or illustrations on your landing page can help draw the customer in and increase engagement.
They should be relevant to what you are offering and communicate a message pertinent to your product or service – so carefully choose visuals that will effectively communicate your message.
Also, ensure they are optimized for fast loading times, as no one likes slow- loading pages.
Tip #2: Write Better Headlines
Second, create catchy yet informative headlines and subheadings. These should grab customers’ attention and convey what you are offering them.
Keep them short while conveying all the necessary information to educate customers about what they’re getting when they convert to your page.
Tip #3: Use a Clear CTA
Third, make sure you include clear calls to action (CTAs). This means adding buttons with clearly defined text like ‘Shop Now’ or ‘Sign Up Today’ throughout the page – this makes it easier for customers to navigate quickly through your content and take action when ready.
Also, ensure these CTAs stand out by using high-contrast colors for maximum visibility.
Tip #4: Enhance User Experience
Fourth, focus on user experience (UX). UX is vital in how users interact with your site, so map their journey from start to finish.
Consider aspects like design elements like size, spacing of text, graphic resources, and navigation options like menus and sidebars, so users have a smooth journey through your site without getting lost or frustrated.
Frequently Asked Questions
How do I add different landing pages to Shopify?
The first way is to create a page template in Shopify’s theme editor. This method allows you to create new pages and insert content with drag-and-drop elements easily. Many options for customizing the page include adding images, videos, text blocks, and more.
How do I make a free landing page on Shopify?
To begin, you must log into your Shopify account and select the ‘Sales Channels’ option from the left-hand menu. Once selected, you will find a range of options under this heading, one of which is ‘Landing Pages.’
Which app do you use for creating the landing pages in Shopify?
The most popular page builder app for creating landing pages on Shopify is PageFly. It is a powerful drag-and-drop page builder that allows users to customize and design their landing pages quickly.
What size is the Shopify landing page?
A Shopify landing page size can vary depending on the business’s goals or the individual creating it. Typically, a Shopify landing page is designed with a full-width layout and is usually set to the maximum width of 1600px, though some themes may have different default settings.
Can I use a landing page instead of a website?
Yes, it is possible to use a landing page instead of a website. A landing page is a single web page that typically serves as the entry point for a website. Unlike a regular website, which typically has multiple pages, a landing page usually only focuses on one specific goal or objective — such as capturing leads or getting users to sign up for something.
Creating a successful landing page on Shopify requires careful planning and implementation of specific strategies. With these tips in mind and some practice creating pages on Shopify’s platform, you can craft effective landing pages that will draw visitors to your shop or website.