How to Create a Landing Page in Shopify

Table of Contents

Table of Contents

How to Create a Landing Page in Shopify

Creating a successful landing page in Shopify can be an invaluable tool for your e-commerce business.

A well-designed and optimized landing page will help you generate leads, increase conversions, and boost sales. With the right approach, you can create a high-quality landing page that drives traffic to your store and encourages customers to buy from you.

In this guide, we’ll provide some tips on how to create landing pages in Shopify so that you can drive more revenue for your business.

What is a Shopify landing page?

A Shopify landing page is a website page specifically designed to serve as the entry point of a website or online store. It is the first page visitors see when they visit your site, so making a good impression and ensuring that it accurately reflects your brand, products, services, and whatever message you want is essential.

An excellent landing page design should be visually appealing while providing all the necessary information that visitors need to take action and make a purchase.

The critical elements of a Shopify landing page include an attention-grabbing headline, user-friendly navigation links, compelling copy, engaging visuals (such as images and videos), a clear call to action, and an optimized layout for both desktop and mobile devices. Additionally, there are various features that you may integrate into the design of your same landing page, such as:

  • Countdown timers for limited-time deals or offers
  • Email opt-ins for newsletter signups
  • Customer reviews
  • Social media widgets for sharing content

Using these features correctly can help create an attractive and persuasive design that encourages visitors to take action, which could lead to increased sales. Furthermore, with effective SEO (Search Engine Optimization) techniques on your Shopify landing page, you can improve its visibility in search engine results pages (SERPs). This will bring more organic traffic and increase conversions by making it easier for potential customers to find your website or store.

Why You Need to Use Landing Pages on Shopify

  • A well-designed landing page allows you to showcase your products or services quickly and efficiently, helping potential customers make informed decisions about what to buy from you.
  • Landing pages also enable you to market specific offers or discounts with calls-to-action that can drive immediate conversions and increase customer loyalty.
  • Moreover, landing pages are great for testing different messages to see which increases conversion rates over time – allowing you to maximize your marketing efforts with minimal effort.
  • Helps build brand trust by showcasing reviews and testimonials from existing customers. Thanks to the ability to customize a landing page’s message and design elements, you can deliver highly personalized experiences that reinforce customer trust in your business.
  • This is especially important since many shoppers are wary of online purchases due to security risks like credit card fraud and identity theft.
  • Using targeted keywords within your landing page content helps improve SEO rankings so visitors can find your store more easily on search engines like Google or Bing.
  • By leveraging better SEO practices, you can increase organic traffic, which has been proven more likely to convert into paying customers than paid search traffic sources like AdWords or Facebook Ads.

How to Create a Shopify Landing Page in Different Ways

Creating and building landing pages can be done in different ways. One way is to make the page using the Page Builder app function available in your store’s Shopify admin section. This tool allows you to design and customize your page layout, modify color schemes, add images and videos, and insert text and product widgets. You can also add custom HTML code if desired.

Another option is to create a landing page from scratch using HTML and CSS coding. This requires more technical know-how but allows for greater flexibility in design.

You must create a template for your page layout, add content such as text, images, videos, and product widgets, and customize colors and the best Shopify fonts to match your store’s branding. Then code it all together into an HTML document to be uploaded to Shopify.

You may need more time or resources to build a landing page from scratch or use the Page Builder feature in Shopify. In that case, plenty of free templates available online allow you to quickly create a professional-looking landing page without any coding knowledge required.

You must download the template files, fill them with your content (texts, images, and products), and upload them directly onto your Shopify store.

Types of Shopify landing pages

Product Pages

The first type of Shopify landing page is a product page. This type of page typically features product images, descriptions, pricing information, and customer reviews or ratings. Product pages are ideal for businesses that want to showcase specific products and offer customers a detailed overview before purchasing.

Content-Based Pages

The second type of targeted landing page is a content-based page. Unlike product pages focused on selling products, content-based pages are designed to provide visitors with informative resources such as blog posts, videos, or webinars related to your company’s goals or industry topics.

Lead Capture Pages

The third type of custom landing page is a lead capture page. These pages are designed for businesses that want to collect customer contact information in exchange for exclusive content or discounts. Lead capture pages often feature opt-in forms that allow visitors to sign up for newsletters or other promotions without filling out lengthy registration forms.

Additionally, many lead capture pages use simple design elements like graphics and text boxes to make the process easier for customers needing to become more familiar with digital marketing practices or web forms.

Conversion-focused Pages

Finally, conversion-focused landing pages are available for businesses that want to increase their sales conversion rate by guiding customers through the checkout process quickly and easily using calls-to-action (CTAs) and other persuasive design techniques.

Top Tips for Building a High-Converting Shopify Landing Page

  1. Choose the Right Layout
  2. Use A Design Theme That Matches Your Brand
  3. Add Clear CTAs (Calls-To-Action)
  4. Include Multiple High-Quality Images
  5. Write Engaging Copy with a Strong Message
  6. Showcase Social Proof, Testimonials, and Reviews
  7. Keep it Simple & Organized
  8. Leverage Videos to Boost Conversions
  9. Personalize Content for Maximum Impact
  10. Use Conversion Rate Optimization Tools

How to Build a Particular Offer Landing Page

First, begin by deciding what offer you want to present to your visitors and why it benefits them. Consider the timing of the promotion and if you can use it to drive sales or build relationships with customers.

Once you have decided on the offer, use this as a basis to create content that will be engaging and informative for your visitors. Ensure you craft a compelling headline that accurately reflects the offer and makes interests readers. Use persuasive language throughout the text, including “limited-time offer” or “act now” to encourage people to take advantage of the deal.

Design is also essential in creating an effective particular offer landing page. Utilize visuals such as product images, videos, graphics, or illustrations that help highlight the benefits of the promotion. These visuals should be placed strategically on the page, so they enhance rather than distract from the message of your special offer.

Include critical elements like call-to-actions (CTAs), form fields for collecting leads, payment options, etc., so users can easily understand how to take advantage of your offer. For example, if you are selling a product, add a “Buy Now” CTA button at the top of your page, so people don’t have to spend time searching for it throughout your copy.

Finally, use analytics tools to track performance metrics such as click rates and conversion rates once your particular offer landing page has gone live to obtain feedback on its success rate over time.

Best Shopify Landing Page Builder Apps

Here, we’ll look at some of the best Shopify landing page builder apps on the market.

  • Shogun is widely regarded as one of the best Shopify landing page builder apps. As well as Shogun CMS helps to create and customize the content on Shopify website. It’s easy to use and includes features like A/B testing, mobile optimization, code-free design, product personalization, lead generation forms, analytics, custom fonts, and more.
  • PageFly is another popular Shopify app that lets you create high-converting custom pages with ease. This app allows you to drag and drop elements onto your page to customize it exactly how you want it.
  • LeadPages is another excellent option for quickly and easily creating landing pages on Shopify sites. LeadPages uses its patented drag-and-drop system, making it easy to customize pages without writing any code.
  • Unbounce is becoming increasingly popular amongst eCommerce entrepreneurs due to its ease of use and powerful customization options available through the platform’s visual builder.

Shopify Landing Page Examples


One great example of a Shopify landing page is the one used by the retailer Lululemon. This page uses a bold color scheme, large text, and engaging visuals to draw viewers in and keep them engaged throughout their journey on the site.


Another example of a helpful Shopify landing page is ModCloth’s homepage. The design here is much more minimal than Lululemon’s; however, it still provides viewers with plenty of information while keeping things clean and organized.


Lastly, EcoSouK offers another excellent example of an effective Shopify page template. The main focus here is content; instead of just displaying product images like other sites do, EcoSouK offers its visitors advice about living sustainably through articles written by experts on sustainability topics.

Is There a Free Page Builder for Shopify?

Yes, there is a free page builder for Shopify! Shopify’s PageFly is an intuitive drag-and-drop page builder that makes creating high-converting pages on your store easy. With PageFly, you can easily add or remove sections of your pages, like videos, images, text boxes, and more.

Plus, you can customize each section’s look and feel to ensure it matches your store’s branding. PageFly also comes with pre-made templates and design blocks to quickly create beautiful pages for your store without coding.

PageFly also allows you to A/B test different versions of your page to see which one works better for customers. This way, you can find the best combination of elements that resonates with customers and increases conversions.

And if that wasn’t enough, PageFly offers additional features like an analytics dashboard, SEO optimization tools, and more.

What is the Difference Between a Landing Page and a Product Page in


Landing Page

A landing page is typically used to capture users’ attention, often by offering a discount code or special offer. This could be done through content, imagery, and videos. It is important to note that the goal of a landing page is to induce an action, such as making a purchase or signing up for a newsletter.

Product Page

On the other hand, a product page provides detailed information about an item being sold. The purpose of this type of page is to give customers all the necessary details before they commit to purchasing.

This could involve providing product descriptions, images, reviews from customers who have already purchased the item, features, benefits, etc. Product pages should also include pricing information and additional fees, such as shipping costs and taxes.

Frequently Asked Questions

How do I add different landing pages to Shopify?

The first step in creating custom landing pages on Shopify is selecting a template. Remember the goal you desire to achieve when creating content for your landing page. Shopify also has a range of tools available for adding dynamic elements like videos, slideshows, contact forms, and more. In addition to adding content and active ingredients to your landing page, remember to track its performance over time.

What is the best Shopify landing page builder?

PageFly lets users design beautiful custom landing pages without any coding knowledge. It offers many features, such as drag-and-drop editing capabilities, making creating a new page easy and fast.

Does Shopify have landing page templates?

Yes, Shopify does have landing page templates that you can use to create attractive, professional-looking pages for your website. These templates offer many features and customization options, from different themes and layouts to contact forms and other apps.

How do I create my landing page?

A landing page is a web page that allows you to introduce your business to potential customers, showcase specific items and services, and collect information from visitors. Creating a well-crafted landing page lets you quickly capture visitors’ attention and convert them into paying customers.

Which app do you use for creating the landing pages in Shopify?

When creating stunning, professional-looking landing pages for your Shopify store, one of the best apps is Shogun Page Builder. This powerful and easy-to- use tool allows users to create highly optimized landing pages without needing any coding knowledge or experience.

How do I create a homepage on Shopify?

Creating a homepage on Shopify is an easy way to create a modern and professional-looking website. The platform provides several features that allow you to customize your site, add content, and more.

Wrapping Up

No matter what stage of building your online store, having a great-looking and functioning landing page will give potential customers confidence in buying from your shop. Good luck creating yours!



Michael Scott

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