How to Change Shopify Store Name

Table of Contents

Table of Contents

How to Change Shopify Store Name

If you are looking to change the name of your Shopify store, you have come to the right place. Changing a Shopify store’s name can be an intimidating task, but with this guide, we’ll make it easy and stress-free.

We will walk through all the steps necessary to successfully update your shop’s name in no time. This includes updating both your domain and email address associated with it as well as reflecting any changes on other channels such as social media accounts or marketing materials. So let’s get started!

Is My Shopify Store Name Important?

Having a great Shopify store name is incredibly important. Not only will it create a first impression for potential customers, but it will also be the primary way customers remember your online store. A great store name can also help differentiate you from competitors and give customers an insight into your brand.

When choosing a store name, it’s important to make sure that it accurately reflects what your brand is all about. Consider who your target audience is and what values they care about – this should influence the type of names you consider.

You should also ensure that the name you choose isn’t already taken or too similar to other brands’ names, as this could lead to issues with trademark infringement down the line. It’s best to come up with something unique and memorable that you won’t need to change in the future.

In addition, it’s important to keep SEO in mind when choosing a Shopify store name. Many businesses have multiple websites or store details, so by having keywords in your store name, people are more likely to find it through search engines like Google or Bing.

This makes sure your customers can easily find and remember your site for future orders.

Shopify Store Name vs. Shopify Store Domain

A Shopify store name and custom domain are two important considerations when setting up a Shopify store. Both serve an important purpose in helping to determine what kind of store one will have, as well as how customers will find it.

The store name is the name of the business that appears on all branding material, including the logo and website. It should be concise, memorable, and easy to spell so that customers can easily find it in search results or social media platforms such as Instagram or Facebook.

The store name should also reflect the brand’s values so that customers immediately recognize it and feel a connection with the business.

On the other hand, a Shopify store domain is more than just a web address – it is an integral part of the overall branding strategy for businesses that have both a website and an online storefront.

It helps create a unified look for marketing campaigns across many different channels, making it easier for customers to remember where to purchase products from your business.

The domain should be easy to read, indicative of your brand, and preferably include keywords like “shop” or “store” if possible.

Rest assured, however – if you already have a primary domain name purchased elsewhere, you can still use it with your Shopify store by linking them together!

Top Reasons for Changing Shopify Store Name

When deciding to change the name of a Shopify store, many reasons come into play. Here are the top reasons why a business might choose to update or change its Shopify store name:

A Fresh Start

When a business undergoes major changes, such as launching new products or undergoing a complete rebranding, it often makes sense to incorporate those changes into the store’s identity by changing its name.

Doing so allows them to start fresh and create an identity that better reflects the current direction of their brand.

Better Brand Recognition

If a business is looking to increase its brand recognition, changing its store’s name can help them achieve this goal. By choosing a memorable and catchy name, customers will be more likely to remember it and associate with it when looking for products from that particular company.

Additionally, having a unique and recognizable store name will help distinguish your business from competitors in the same industry.

More Accurate Description

If your current Shopify store URL name no longer accurately describes what you offer or who you are trying to reach, then it may be time for an update.

For example, if your store expanded its product offerings but kept its original name which suggested certain items, customers may not realize that you now offer different types of merchandise as well.

Changing your shop’s namesake can help accurately reflect what you have available and make sure potential shoppers know what they can expect when they visit your site.

On-Trend Names

If a business wants to remain relevant or stand out among competitors, then picking an on-trend and modern name can help them do just that.

By selecting names that incorporate popular trends or buzzwords related to their industry, businesses can create an identity that appeals more successfully to contemporary shoppers.

Increased SEO Visibility

Having an SEO-friendly shop title is one of the most important aspects of success in eCommerce stores since it impacts how easily customers will find your website through search engine results pages (SERPs).

Updating the store’s title with keywords related to products sold increases the chances of being discovered in SERPs thus improving visibility and increasing the potential customer base.

How to Change Your Shopify Store Name

  1. First, log into your Shopify Store Admin. Once logged in, go to Settings -> General. This page will show the current name of your store. To change it, click on “Change Name” at the bottom of the page.
  2. Next, you will be taken to a new page where you can enter a new shop name in the Payment Provider settings section. Double-check that there are no spelling mistakes before saving the changes. Once saved, this will be reflected in all areas of your store including settings and email notifications if necessary.
  3. It is also possible to customize the display name for customers within settings > general >storefront display name settings.
  4. Here you can set a different name than what is being used for payments or other internal processes to help customers easily identify and remember your brand when they visit or make purchases from your store.

When changing the storefront display name make sure that it doesn’t conflict with any trademarked names or registered business names with local authorities as this could lead to legal issues down the road if not done properly.

Lastly, remember that changing a Shopify store’s name isn’t just about making an aesthetic improvement – it’s about rebranding and creating a new identity for yourself and/or your business so think carefully before making any decisions!

Spend some time researching different names and consider talking with friends or family members who have experience in branding before committing to one particular name for your store.

How to Change Your Shopify Domain

If you are connecting an existing domain, you will need to add new DNS records with your current hosting provider. These records point your domain’s name servers to Shopify DNS so they can manage your domain settings in the future.

  1. Enter all of the necessary information from your host provider.
  2. Click “Add Domain.” After this step is complete, it may take up to 48 hours for the changes to take effect.
  3. Once it is completed, you should receive confirmation that the process has been successful and that your new domain has been added successfully.

Transferring a domain away from another provider is simpler than connecting one as most of the work is done for you by Shopify itself.

  1. All you need to do is enter the authorization code from your current registrar when prompted by Shopify upon selecting this option.
  2. This code must be provided to verify that you are indeed authorized to make such changes on behalf of your business.
  3. Once entered, Shopify will take care of transferring all of your DNS settings over so that they can manage them on their server going forward–allowing for greater control over how visitors access and interact with your store online.

How Store Name and Domain Change Impact SEO

When changing a store’s name or domain, it is important to consider how it will affect existing SEO efforts. Changing the name of your store can result in a loss of brand recognition as well as link value associated with the previous name – meaning that those links directed to your site may no longer be valid.

It is also important to note that because search engines index sites based on URLs, if your domain also changes during the process, then all existing URLs will no longer be recognized by search engines – resulting in a severe drop in organic traffic and rankings.

Another aspect of SEO that must be considered when changing a store’s name or domain is its content optimization strategy. When the URL structure or title tag changes due to a new website address or business name, you should ensure that your content reflects these changes accordingly.

This could mean rewriting entire sections of text (or even the entire Settings page) to make them more relevant to the new store name/domain structure. Additionally, any internal links within your website should also be updated to reflect any new titles or URLs so they remain valid from an SEO standpoint.

How to Add Business Settings for Your Shopify Store

  1. The first step in setting up business settings for your Shopify store is to choose a payment gateway. This will allow customers to purchase products from your store using credit cards or direct bank transfers.
  2. You can select from several popular payment gateways such as PayPal, Stripe, Square, Apple Pay, Google Pay, Amazon Payments,, and others. Once you have selected a provider you will need to create a Shopify account with them and supply the necessary credentials.
  3. The next step is to configure shipping rates for the products in your store. This can involve setting flat rate prices or adding weight-based methods depending on the size or weight of each item. You may also prefer to offer free shipping for certain orders based on order size or the dollar amount spent by the customer.
  4. You can also choose if customers should pay customs fees when purchasing items outside their country of origin as well as restrict orders from certain countries altogether if needed.

Taxes are another important aspect when it comes to shopping business settings – these must be configured properly so customers know how much they need to pay for each purchase in addition to any applicable taxes associated with their location (e.g., provincial/state sales tax).

Other elements such as store currency selection – where customers can buy products using multiple currencies – may also need configuring depending on which country you ship products to regularly.

Frequently Asked Questions

Can I change the Shopify store name later?

Yes, you can change your Shopify store name later. This is a great option to have if your brand or business evolves and you want to update your store’s name.

To do this, all you need to do is log into your Shopify admin dashboard and navigate to the Settings tab. From here, you can easily update the name that appears on the top of your current store.

Not only does this allow you to customize the look and feel of your store, but it also helps customers recognize your business more easily when they visit your store.

Does the name of your Shopify store matter?

The Shopify domain name of the store certainly does matter. It plays an important role in helping customers identify the brand and make an emotional connection with it. A solid, well-thought-out name can help to create a strong presence for the store and build trust in the eyes of potential customers.

When choosing a name for your Shopify store, consider what makes it unique and memorable. The name should be memorable and easily recognizable, while still being meaningful to your brand or product offerings.

Consider any keywords associated with your business that could be useful in conveying what you do and how you do it differently than the competition. The custom domain name should also reflect the personality of your company, as well as be easy to spell and pronounce.

Can I delete my Shopify store and start over?

Yes, you can delete your Shopify store and start over. However, it is important to note that this is a permanent action and cannot be undone. Before deleting your store, you must back up any data that you may need in the future such as customer data, order information, and payment information.

Additionally, if you have any applications installed or themes added to your store, you should make sure to save any files associated with those as they will be lost after deletion.

Can I cancel a Shopify store but keep my domain name?

Yes, you can cancel a Shopify store but keep your store’s domain name. The process for doing this varies depending on the type of domain you have and how it is configured.

If your domain is registered with Shopify, you will need to make sure that your subscription to the Shopify plan has been canceled before transferring your domain away from Shopify.

After canceling your Shopify plan, contact Support to request that your domain be unlocked so it can be transferred out. You may also need to disable any auto-renew settings on the domain before transferring out.

Wrapping Up

Changing your Shopify store name can be a great way to update the look and feel of your online shop. By taking advantage of all the tools available in Shopify, you can quickly make this change with minimal effort.

Plus, by considering how customers may search for or find your products on Google or other search engines, you will have an easier time marketing them after making the switch. With these tips in mind, it’s easy to see why changing up your store name could help boost sales and bring more attention to what you offer.

If done correctly, a well-crafted new store name could become part of an overall branding strategy that helps take your business to the next level!



Michael Scott

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