How to Boost Sales Leveraging Facebook Pixel Bigcommerce
Facebook Pixel and BigCommerce are potent tools that help businesses maximize their online presence. Facebook Pixel is a tracking tool that allows you to track the actions of people who visit your website, while BigCommerce is an e-commerce platform designed to help you create and manage an online store.
When used together, these two technologies make it easy for businesses to gain insights into how customers interact with their websites and products, enabling them to optimize their campaigns for maximum ROI.
This blog post will explain how Facebook Pixel works in conjunction with BigCommerce so that you can take full advantage of both platforms’ capabilities.
What is the Facebook Pixel?
Facebook Pixel is a powerful tracking tool that enables businesses to monitor website visitors’ activities. It is a code snippet that you place on your website. When users visit your website, the Facebook Pixel collects data about their activities, allowing you to retarget them with relevant ads.
- These cookies enable the Pixel to track the user’s interactions with your website, allowing you to see how they navigate through your pages, what products or services they view, and whether or not they complete a desired action, such as making a purchase.
- By collecting this data, businesses can gain valuable insights into how their customers interact with their websites and products.
- This information can then be used to optimize campaigns for maximum ROI, improve ad targeting, and increase conversions.
Pros of Facebook Pixel
1. More Accurate Ad Targeting
Facebook Pixel collects precise data about your website visitors, allowing you to create highly targeted ads that reach the right people at the right time. This improves your ad relevance, which in turn improves your overall ROI.
2. Better Conversion Tracking
Facebook Pixel makes tracking conversions on your website accessible, allowing you to see which ads and campaigns drive results. This helps you allocate your marketing budget more effectively and make data-driven decisions about future campaigns.
3. Custom Audiences
Facebook Pixel allows you to create custom audiences based on specific actions your website visitors take. This means you can create ads that target people who have already expressed interest in your products or services, increasing the likelihood of conversion.
4. Lookalike Audiences
Facebook Pixel allows you to create lookalike audiences based on your existing customer data. This means you can target people with similar characteristics and behaviors to your current customers, increasing the chances of finding new customers who are likely to convert.
Cons of Facebook Pixel
1. Privacy Concerns
Some users may be uncomfortable with the amount of data Facebook Pixel collects. This could lead to negative feedback or decreased trust among your audience.
Implementing Facebook Pixel requires technical knowledge and can be difficult for those who need to become more familiar with web development. This could lead to errors or improper installation, which could affect the accuracy of your data.
3. Time and Resources
Running Facebook Pixel requires time and resources to analyze the data and adjust your campaigns properly. You must have the resources needed to take advantage of its capabilities thoroughly.
Why Is It Necessary to Add Facebook Pixel to BigCommerce?
It is essential to add Facebook Pixel to your BigCommerce website for several reasons.
First and foremost, it enables you to track the activities of your visitors and customers on your website accurately. By doing so, you can gain valuable insights into their behavior, preferences, and buying patterns, allowing you to optimize your advertising campaigns and website to maximize your ROI.
Create Tailored Look Alike
Moreover, Pixel’s ability to create custom and lookalike audiences based on your customer’s behavior and characteristics is a powerful marketing tool. By targeting specific audiences more likely to engage with your products or services, you can increase your conversion rates and boost your revenue.
Additionally, Pixel’s precise tracking and conversion monitoring allows you to measure your advertising campaigns’ effectiveness accurately. With this data, you can make data-driven decisions about your ad budget, targeting, and messaging, improving overall advertising efficiency.
How to Add a Facebook Pixel to Your BigCommerce Store
Step 1: Create Your Facebook Pixel
The first step is to create your Facebook Pixel. You can do this by going to the “Events Manager” section of your Facebook business account and selecting “Pixels.”
From there, click “Create a Pixel,” and you’ll be prompted to enter a name for your Pixel. After that, Facebook will provide you with a Pixel ID number for your website.
Step 2: Add Your Facebook Pixel to BigCommerce
Once you have your Pixel ID number, add it to your BigCommerce store. To do this, log in to your BigCommerce account and go to “Advanced Settings” > “Web Analytics.”
Click “Facebook Pixel,” enter your Pixel ID, and save your changes. Now, your BigCommerce store is connected to your Facebook Pixel.
Step 3: Set Up Conversion Tracking
With Facebook Pixel integrated into your store, you can now begin tracking user behavior and running conversion campaigns. To do this, you need to set up conversion tracking.
With BigCommerce, there are different ways to set up conversion tracking based on whether you’re tracking purchases, form submissions, or other events. You can use the “Pixel Helper” tool Facebook provides to ensure your conversion tracking works correctly.
Step 4: Create Custom and Lookalike Audiences
Now that your Facebook Pixel is set up, you can use its powerful custom and lookalike audience features. Custom audiences enable you to create targeted campaigns based on specific actions your website visitors take.
For example, you can create a custom audience of people who added items to their cart but didn’t make a purchase. You can then target these people with ads to encourage them to complete their purchases.
Lookalike audiences enable you to find new customers with similar characteristics and behavior to your existing customers. You can increase the likelihood of conversions and revenue by targeting these audiences.
Step 5: Analyze and Optimize Your Campaigns
With Facebook Pixel and conversion tracking, you can analyze your campaigns’ effectiveness and make data-driven optimizations. You can optimize your campaigns and improve your advertising efficiency by tracking your ad spend, return on ad spend (ROAS), click-through rates (CTR), and other metrics.
How to Collect Information for Retargeting Campaigns
1. Track User Behavior
The first step in collecting information for retargeting is to track user behavior on your website. Facebook Meta Pixel enables you to track various actions taken by your website visitors, such as page views, clicks, and form submissions. By understanding how users interact with your website, you can create highly targeted ads that resonate with their interests and needs.
2. Segment Your Audiences
Once you’ve gathered information about user behavior, you can segment your audiences into different groups based on specific actions or interests.
For example, you can create a segment of people who have added items to their cart but abandoned the checkout process. With this information, you can create highly targeted ads that encourage them to complete their purchase.
3. Leverage Lookalike Audiences
In addition to retargeting ads to people who have previously interacted with your brand, you can also target lookalike audiences. Lookalike audiences are groups of people who share similar characteristics and behavior to your existing customers. By targeting these audiences, you can expand your reach and find new customers more likely to convert.
4. A/B Test Your Ads
To ensure the effectiveness of your retargeting campaigns, it’s essential to A/B test your ads. This involves creating multiple versions of your ad and testing them with different audiences to see which ones perform best. By using the Facebook Pixel tab to track the performance of your ads, you can make data-driven decisions about which ad variations to run.
How to Set Up Facebook Multi Pixels on BigCommerce
Step 1: Create Your Multi-Pixel Account
To get started, create a Multi Pixel account on Facebook. This allows you to manage multiple Pixels for different websites or sections of your site. Go to your Facebook Ads Manager account and click “Pixels” in the top-left menu. Then click “Aggregated Event Measurement” and select “Create Aggregate Event Measurement.”
Step 2: Set Up Your Pixel Group
Once you’ve created your Multi Pixel account, you must set up your Pixel Group. This is where you’ll add all the Pixels you want to use to track different events on your website. To create a new Pixel Group, click “Add” and enter a name for your group. Then select the Pixels that you want to include and click “Create.”
Step 3: Install Your Pixels on BigCommerce
Now that your Pixel Group is set up, it’s time to install your Pixels on your BigCommerce store. Go to your BigCommerce control panel and click “Advanced Settings” in the left menu. Then select “Web Analytics” and click “Edit” next to the Facebook Pixel integration.
In the “Pixel ID” field, enter the ID for the Pixel that you want to track. Using multiple Pixels, you can enter all the IDs separated by commas. Then select the events that you want to follow, such as purchases, add to cart, and checkout. You can also set up custom events based on specific actions on your site.
Step 4: Monitor Your Data
Once your Pixels are installed, you can start tracking user behavior and gathering data on your Facebook Ads Manager dashboard. You can see how many conversions you’ve received, which pages are most popular, and which products sell best. You can also set up custom reports to monitor your data and make data-driven decisions about your advertising campaigns.
Frequently Asked Questions
Where is the Facebook pixel in BigCommerce?
The Facebook Pixel is located in the BigCommerce control panel under Advanced Settings > Web Analytics > Edit, next to the Facebook Pixel integration. You can enter the ID for your Pixel into the ‘Pixel ID’ field and select events to track, such as purchases, add to cart, and checkout. You can also set up custom events based on specific actions on your site.
Does BigCommerce integrate with Facebook?
Yes, BigCommerce integrates with Facebook. You can install multiple Pixels on your BigCommerce store and use them to track different events. This allows you to monitor user behavior and gather data about your customers on your Facebook Events Manager Ad dashboard. By leveraging Lookalike Audiences and A/B testing ads, you can create highly targeted ads encouraging people to complete their purchases.
Is Facebook pixel free?
Yes, the Facebook pixel is free. You can use it to track user behavior and gather data solutions about your customers on your Facebook Ad Manager dashboard.
What will replace Facebook pixel?
There is yet to be a definite answer regarding what will replace the Facebook Pixel. However, some potential replacements may include Google Analytics or other tracking tools and services that offer similar features to the Facebook Pixel.
In conclusion, creating a Multi Pixel account on Facebook and integrating it with BigCommerce is a powerful tool for businesses to track and analyze customer behavior.
Companies can monitor different events and gather valuable customer data by setting up a Pixel Group and installing multiple Pixels in a store.
Moreover, the Facebook pixel is a free tool, making it accessible to businesses of all sizes.