How Google Tag Manager Bigcommerce Helps With Tracking
This blog post will walk through how to get started with Google Tag Manager for BigCommerce stores so that you can start reaping the benefits immediately!
What Is Google Tag Manager?
Google Tag Manager is a free tag management solution allowing marketers to add and manage multiple tracking and marketing tags on their websites without coding knowledge. It provides a central location to control how different tags are deployed on a website without the need for separate tracking code snippets to be added for each tool or platform.
By leveraging Google Tag Manager, BigCommerce store owners can gain deep insights into visitor behavior and site performance and track and analyze the effectiveness of their digital marketing campaigns across various channels.
What Are the Functions of Google Tag Manager Dashboard?
1. Tag Management
GTM allows you to manage multiple tracking and marketing tags on your website without requiring separate code snippets for each tool or platform. This means you can deploy tracking tags across various channels, including Google Web Analytics, AdWords, Facebook Ads, LinkedIn Ads, Twitter Ads, and many others, in one central location.
2. Increased Control
With GTM, you have greater control over how and when tags are deployed on your website, allowing you to track user behavior and site performance and monitor the effectiveness of your digital marketing campaigns.
You can set rules for when tags should be triggered or delayed, and control which pages or groups of pages they are applied to.
3. Simplified Implementation
GTM simplifies the implementation process, allowing eCommerce businesses to quickly and easily add, update, and manage tags on their website without manually editing the Javascript code. This saves time and resources and makes responding to changing marketing requirements easier.
4. Customization
GTM allows for greater customization of your tracking and marketing tags, allowing you to tailor your website to the specifics of your eCommerce business. You can design tags to track specific user actions or events or to trigger a marketing campaign at a particular point in a user’s journey.
5. Real-time Monitoring
GTM provides real-time monitoring of your website’s performance, allowing you to track user behavior and engagement and the effectiveness of your marketing campaigns.
This means that you can quickly respond to any issues and make data-informed decisions about your marketing strategy.
How to Set Up Google Tag Manager on Shopify
Step 1: Sign up for Google Tag Manager
If you haven’t already, sign up for Google Tag Manager for free. After creating your account, you’ll be given a container code that needs to be added to your Shopify store’s theme. This code allows Google Tag Manager to start tracking user behavior.
Step 2: Install Google Tag Manager on your Shopify Store
To install Google Tracking Manager on your Shopify store, go to your Shopify account and navigate to the Online Store > Themes section. Click on the Actions button and select Edit Code.
Once on the edit code page, find the theme. liquid link clicks file downloads and adds the Google Tag Manager container code just before the closing head tag.
Step 3: Set up Google Analytics tracking
With Google Tag Manager, you can easily add and manage Google Analytics tracking on your Shopify store.
Go to your Google Tag Manager account and create a new tag by clicking the New Tag button.
Select the Google Analytics template and enter your Google Analytics tracking ID. Save and publish the tag.
Step 4: Add eCommerce tracking
If you are running an eCommerce store on Shopify, you’ll want to use Google Tag Manager to track sales and revenue. Create a new tag in your Google Tag Manager account and select the Google Analytics – Universal Analytics template.
Enter your Google Analytics tracking ID, and enable eCommerce tracking in the Configure tag section. Save and publish the tag.
Step 5: Add other marketing tags
With Google Tag Manager, you can easily add other marketing tags to your Shopify store. Create a new tag and select the appropriate template for the marketing tool or platform you want to use. Enter the relevant information, save, and publish the tag.
How to Set Up Google Tag Manager on Websites
Step 1: Sign up for Google Tag Manager
The first step is to sign up for GTM, which is entirely free. Once you’ve created your GTM account, you’ll be given a container code to add to your website’s theme. The container code is a small piece of JavaScript that allows GTM to track user behavior.
Step 2: Install Google Tag Manager on your website
After getting the container code, go to your Shopify account and navigate to the Online Store > Themes section. Click the Actions button, select Edit Code, and find the theme.liquid file. Add the container code just before the closing head tag, and save the changes.
Step 3: Set up Google Analytics tracking
With GTM, you can easily add and manage Google Analytics tracking on your website. To do this, create a new tag in your GTM account by clicking the New Tag button. Select the Google Analytics template and enter your Google Analytics tracking ID. Save and publish the tag.
Step 4: Add eCommerce tracking
If you’re running an eCommerce store on Shopify, you’ll want to track sales and revenue through GTM. To enable eCommerce tracking, create a new tag in GTM and select the Google Analytics – Universal Analytics template. Enter your Google Analytics tracking ID and enable eCommerce tracking in the Configure tag section. Save and publish the tag.
Step 5: Add other marketing tags
With GTM, you can easily add other marketing tags and platforms to your Shopify website. To add new tags, create a new tag in GTM and select the appropriate template for the marketing tool you want to use. Enter the relevant information and save and publish the tag.
Benefits of using Google Tag Manager
1. Streamlined Marketing
GTM allows businesses to manage various marketing tags, such as Facebook Ads, LinkedIn Ads, and Twitter Ads in one central location, simplifying the marketing process and saving time and resources.
2. Control
GTM provides greater control over how and when tags are deployed on your website. You can set rules for when tags should be triggered or delayed, and control which pages or groups of pages they are applied to.
3. Simplified Implementation
GTM simplifies the implementation process, allowing businesses to add, update, and manage tags without the need for manual coding. This saves time and makes it easier to respond to changing marketing requirements.
4. Customization
GTM allows for greater customization of your tracking and marketing tags, tailoring your website to the specifics of your business. You can design tags to track specific user actions or events or to trigger a marketing campaign at a particular point in a user’s journey.
5. Real-time Monitoring
GTM provides real-time monitoring of your website’s performance, tracking user behavior and engagement, as well as the effectiveness of your marketing campaigns. This allows businesses to quickly respond to issues and make data- informed decisions.
How to Add Google Tag Manager Code
Step 1: Sign up for Google Tag Manager
To get started, sign up for a GTM account, which is completely free. After creating your account, you’ll be given a container code to add to your website’s theme. The container code is a small piece of JavaScript that enables GTM to track user behavior.
Step 2: Install Google Tag Manager on your website
Once you’ve obtained the container code, go to your Shopify account and navigate to the Online Store > Themes section. Click on the Actions button, select Edit Code, and find the theme.liquid file. Add the GTM container code just before the closing head tag, and save the changes.
Step 3: Set up Google Analytics Tracking
To get started, create a new tag in your GTM account by clicking the New Tag button. Then select the Google Analytics template, enter your Google Analytics tracking ID, and save the tag.
Step 4: Add eCommerce Tracking
To enable eCommerce tracking, create a new tag in GTM and select the Google Analytics – Universal Analytics template. Enter your Google Ads tracking ID and enable eCommerce tracking in the Configure tag section. Save and publish the tag.
Step 5: Add Other Marketing Tags
Finally, you can easily add other marketing tags and platforms to your Shopify website using GTM. To add new tags, create a new tag in GTM and select the appropriate template for the marketing tool you want to use. Enter the relevant information and save and publish the tag.
How to Collect Data with Google Tag Manager
Here are some steps to help you collect data with Google Tag Manager:
Step 1: Create a Google Tag Manager Account
To get started, you need to sign up for a GTM account, which is free of cost. Once you create your Google Analytics account, you will be given a container code that you need to add to your website’s theme. This code is a small piece of JavaScript that enables GTM to track user behavior.
Step 2: Install Google Tag Manager on Your Website
After obtaining the container code, install GTM on your website. If you have a Shopify website, navigate to the Online Store > Themes section, click on the Actions button, select Edit Code, and find the theme.liquid file. Add the GTM container code just before the closing head tag, and save the changes.
Step 3: Set Up Google Analytics Tracking
With GTM, you can easily add and manage Google Analytics tracking on your website. Start by creating a new tag in your GTM account and select the Google Analytics template. Enter your Google Analytics tracking ID, and save the tag.
Step 4: Enable Ecommerce Tracking
To enable ecommerce tracking, create a new tag in GTM and select the Google Analytics – Universal Analytics template. Enter your Google Analytics tracking ID and enable ecommerce tracking in the Configure tag section. Save and publish the tag.
Step 5: Add Other Marketing Tags
To add new tags, create a new tag in GTM and select the appropriate template for the marketing tool you want to use, such as Facebook Ads or LinkedIn Ads. Enter the relevant information and save and publish the tag.
Frequently Asked Questions
How do I add Google Tag Manager to BigCommerce?
To add Google Tag Manager to BigCommerce, you need to sign up first for a free GTM account and obtain your container code. Then install the GTM container code into your BigCommerce website by navigating to Storefront > Footer Scripts in the control panel, and paste it just before the
