How to Have a Proper FAQs Shopify Page in 2023

Table of Contents

Table of Contents

How to Have a Proper FAQs Shopify Page in 2023

As an online retailer, your ultimate goal is to provide your customers a seamless and stress-free shopping experience. However, with the ever-evolving nature of e-commerce, it’s not uncommon for customers to have questions about your products or policies. This is where a well-structured FAQs Shopify page on your online store comes into play.

What is a FAQ page on Shopify?

An FAQs page is an essential component of any online store as it provides customers with quick and easy access to answers to their most common questions. It saves customers time and effort and helps reduce the number of support inquiries you and your team have to manage.

But, the benefits of having a good FAQ page go beyond customer support. By optimizing your FAQs page with relevant keywords and information, you can also improve your store’s visibility and search engine rankings. This can increase website traffic and more potential customers discovering your products and services.

In this article, we’ll explore the importance of having a FAQs page on your Shopify store and the benefits of creating a well-structured, A/B tested, and optimized FAQs page for both search engines and customers alike.

How to choose the right questions in your Shopify FAQ page

Most FAQ pages on your Shopify store rely on a simple objective – choosing the right questions to include.

By including the most frequently asked questions, you can give customers the information they need and reduce the number of inquiries your customer support team receives. Google search can zero in on the answers you have provided.

Here’s why choosing the right questions is essential:

  1. Saves time for customers and the support team: By including the most common questions, customers can quickly find answers to their questions without contacting your support team. This saves time for website visitors and your support team, allowing them to focus on more complex issues.
  2. Enhances customer experience: Providing customers with the information they need in an easy-to-find manner improves their experience with your ecommerce store. This can lead to increased customer satisfaction and loyalty.
  3. Reduces support inquiries: By including the most common questions in your FAQ page, you can reduce the number of inquiries your support team receives. This allows your team to focus on more complex issues that require their attention.

So, how do you identify the most common customer questions to include on your FAQ page?

Here are some methods:

  1. Analyze customer support tickets: Look for patterns in customers’ questions when they contact your support team. These questions are likely to be shared among your customer base and should be included in your FAQ page.
  2. Monitor social media comments: Respond to comments and questions customers post on your social media channels. These can provide valuable insights into customers’ questions and the information they’re seeking.
  3. Read product reviews: Analyze customer reviews for your products. Look for common themes and questions related to your products, as these can provide insights into customers’ questions.

How to organize the questions and answers on your Shopify FAQ page

When creating your frequently asked questions page for your Shopify store, organizing your questions and answers logically and flexibly is important.

The objective? To help customers quickly find the information they need and improve their overall experience with your store.

To organize your FAQ page in a user-friendly way, consider the following tips:

  1. Group related questions together: Grouping them together can make it easier for customers to spot the information they need. For example, if you sell clothing, you might group questions related to sizing and fit together.
  2. Use clear headings and subheadings: Clear headings and subheadings make it easier for customers to scan your FAQ page and find the necessary information. Use descriptive headings and subheadings that indicate the topic of the questions.
  3. Use bullet points and lists: Bullet points and lists can make your FAQ page easier to read and navigate. Use them to break up long paragraphs and make the information more digestible.
  4. Use search functionality: Consider adding search functionality to your FAQ page so customers can quickly find the information they need. This is especially helpful for stores with many products and frequently asked questions.

Writing effective FAQ answers on Shopify product pages

When it comes to writing effective FAQ answers on your Shopify product pages, it’s essential to provide clear, concise, and accurate information. Your answers should be easy to understand and provide customers with the information they seek for informed purchasing decisions.

To write practical FAQ answers on your Shopify product pages, consider the following tips:

Use simple language

Avoid technical jargon and use simple language that is easy for customers to understand. This can help customers quickly find the information they need.

Be concise

Keep your answers short. Avoid providing unnecessary information that may confuse or overwhelm customers.

Provide examples or visual aids.

When appropriate, provide examples or visual aids to help illustrate your answers. This can make the information more digestible and easier to understand.

Be accurate

Ensure that your answers are accurate and up-to-date. If your products or policies change, update your FAQ answers accordingly.

Address common concerns

Identify customers’ most common questions and concerns and address them in your FAQ answers. Build trust with your customers and improve their experience with your store.

How does using Visual Elements enhance your Shopify FAQs sections?

Adding visual elements to your FAQs page on Shopify can be a great way to enhance the user experience and provide customers with a more engaging and memorable experience. Here are a few reasons why using visual elements is important:

  1. Grabs attention: Visual elements like images and videos can grab the attention of customers and make your FAQ page more appealing and engaging.
  2. Enhances understanding: Visual elements can help customers better understand the information you are providing. This can be especially helpful for complex or technical topics.
  3. Improves retention: Visual elements can help customers remember the information you provide on your FAQ page. This can reduce the need for repeat visits and increase customer satisfaction.

Tips for using visual elements

When choosing visual elements for your FAQs page, make sure that you:

  1. Use high-quality images and videos: Low-quality visuals can detract from the overall user experience. Make sure to use high-quality images and videos that are clear and well-lit.
  2. Choose visuals that are relevant: Use visuals that are relevant to the question being answered. This can help reinforce the information and make it more memorable.
  3. Optimize images for search engines: Optimize your images by including relevant alt text, titles, and captions. This can help improve your page’s visibility in search engines.
  4. Please keep it simple: Don’t overload your page with too many visuals. Use them sparingly and only when they support the information being provided.

Using visual elements on your Shopify FAQ page can improve the user experience and help customers better understand the information you are providing. Just choose relevant, high-quality visuals and optimize them for search engines.

Can you Optimize Shopify FAQs for search engines?

Absolutely. This is highly recommended.

Optimizing your Shopify FAQs page for search engines is important because it can help increase your store’s visibility and drive more traffic to your site.

Here’s why you should do so:

  1. Increase visibility: Optimizing your FAQ page for search engines can improve your store’s visibility in search results. This can increase the number of people who find and visit your store.
  2. Drive traffic: More traffic to your store can increase sales and revenue. By optimizing your FAQ page for search engines, you can attract more prospective customers to your site.
  3. Improve user experience: Optimization can improve the user experience by providing precise and relevant information to users. This can increase the likelihood of visitors staying on your site and making a purchase.

Tips to optimize your Shopify FAQ page for search engines

  1. Choose the right keywords: Use tools like Google Keyword Planner to find relevant keywords and phrases that customers may use to search for your products. Incorporate these keywords naturally into your FAQ answers and headings.
  2. Use descriptive titles and meta descriptions: Use descriptive and compelling titles and meta descriptions for each question on your FAQ page. This will help search engines understand what the page is about and encourage users to click through to your site.
  3. Optimize page load speed: Page load speed is key to search engine rankings. Optimize your page load speed by compressing images, minimizing code, and leveraging browser caching.
  4. Use structured data: Use structured data markup to help search engines better understand the content on your FAQ page. This can lead to rich snippets and other search engine features that can improve click-through rates.

Are there FAQs Shopify Alternatives?

While a dedicated FAQs page is a popular way to provide information and support to customers, there are alternative ways to provide information on a Shopify store.

You can use the following:

  1. Product descriptions: Including detailed product descriptions can answer many of the questions customers may have about your products, such as dimensions, materials, care instructions, and more. Providing this information can help customers make informed purchasing decisions.
  2. Live chat: Offering a live chat feature on your website allows customers to ask questions and receive immediate support from a customer service representative. This can be a convenient and efficient way to support customers with questions not addressed in product descriptions or FAQs.
  3. Social media: Social media channels, such as Facebook, Twitter, and Instagram, can be used to provide answers to common questions about your products or services. You can also use social media to engage with customers and respond to inquiries promptly.
  4. Helpdesk software: Helpdesk software, such as Zendesk or Freshdesk, allows you to manage customer support inquiries through a centralized system. This can include support tickets, email, and live chat, making it easy to provide support to customers across multiple channels.

While these alternatives may not replace the need for a dedicated FAQs page, they can provide additional ways to support customers and provide information about your products or services. Ultimately, the best approach will depend on the needs of your customers and the resources you have available to manage customer support.

How to build a FAQ page in Shopify?

To create a FAQs page on Shopify, follow these steps:

  1. Log in to your Shopify account and go to the “Online Store” section.
  2. Click “Pages” and “Add page” to create a new page.
  3. Enter a title for your FAQs page, such as “Frequently Asked Questions,” and select a template for your page.
  4. Add your questions and answers to the page. To do this, you can use the “Text” and “Heading” options to format your content.
  5. Group related questions together under headings and subheadings to make it easier for customers to find the necessary information.
  6. Add visual elements, such as images and videos, to enhance the page and make it more engaging.
  7. Optimize your FAQs page for search engines by using descriptive titles and meta descriptions, relevant keywords, and optimizing page load speed.
  8. Preview your page and make any necessary edits before publishing it.
  9. Once you’re happy with your FAQs page, click “Publish” to make it live on your Shopify store.
  10. Update your FAQs page regularly to ensure the information is accurate and up-to-date.

That’s it!

With these simple steps, you can create a well-structured and optimized FAQs page that gives your customers the information they need and helps improve your store’s search engine visibility.

Can I use Third Party Apps to Build Product FAQ pages for Shopify?

Yes, several third-party apps on the Shopify app store can help you build product FAQ pages for your Shopify store. They even come with Shopify faq templates.

We take a look at some of the most popular apps:

  1. HelpCenter FAQ & Helpdesk: This app allows you to create a comprehensive FAQs page for your store and a helpdesk for customer support.
  2. FAQ Page & Accordion Tabs: This app allows you to create an accordion-style FAQ page with collapsible tabs for easy navigation.
  3. EasyFAQs: This app lets you create and customize multiple FAQ pages for your store and integrate a search bar to help customers find the information they need.
  4. Ultimate FAQ: This app provides a simple interface to create, manage and display FAQs on your store’s website. It also includes features such as categorization, search, and more.
  5. HelpCenter by Vertex LV: This app provides a complete customer service solution, including a FAQ page and a ticketing system, live chat, and more.

These apps offer a range of features and customization options to help you build a professional-looking and user-friendly FAQs page for your Shopify store. It’s essential to do your research and choose an app that suits your specific needs and budget.

Frequently Asked Questions

What is a FAQs page, and why do I need it for my Shopify store?

A FAQs page on your Shopify store answers frequently asked questions from customers. It’s essential because it can reduce the number of customer support requests, improve the user experience, and increase customer satisfaction.

How do I choose the questions to include on my Shopify FAQs page?

To choose the best questions to include in your Shopify FAQs page, review customer support tickets, social media comments, and reviews. Please focus on the most frequently asked questions, and organize them in a logical and user- friendly way.

How can I optimize my Shopify FAQs page for search engines?

To optimize your Shopify FAQs page for search engines, choose relevant keywords and use them naturally in your answers and headings. Use descriptive titles and meta descriptions, optimize page load speed, and use structured data markup to help search engines better understand your content.


Having a well-structured and optimized FAQs page is essential for any Shopify store. It can help improve the user experience by providing clear and concise information to customers, reducing support requests, increasing customer satisfaction, and improving search engine rankings. We encourage you to implement the tips and best practices discussed in this article and create a useful FAQ page that will benefit your customers and your business. Remember, an optimized and well-structured FAQs page can be a powerful tool for improving the user experience, reducing support requests, and driving more traffic to your site.



Michael Scott

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