The Importance of a Coming Soon Page for Shopify in 2023
Are you about to launch your brand-new Shopify store? Exciting times! But before you go live, have you considered building a coming soon page? A coming soon page is a temporary landing page that lets visitors know your store is under construction and coming soon. Not only does it create buzz and excitement around your upcoming launch, but it also allows you to collect email addresses and build your email list.
In this blog post, we’ll discuss the importance of a coming soon page for your Shopify store and show you how to build one that excites visitors about your launch.
Why Build a Coming Soon Page on Shopify?
There are plenty of reasons why you need to have a coming soon page on your online Shopify store.
Benefits of building a coming soon page on Shopify include:
Building buzz and excitement around your store launch
A coming soon page allows you to start generating buzz and excitement around your upcoming store launch. You can tease your products or services, share sneak peeks of your Shopify’s website design , and give visitors a taste of what’s to come. Think of getting a password page too.
Collecting email addresses and building your email list
One of the most significant benefits of a coming soon page is that it enables you to collect email addresses from interested visitors. You can use these email addresses to keep potential customers informed about your launch, share exclusive promotions and discounts, and build a community around your brand.
Creating a professional image for your brand
A coming soon page gives your brand a professional image and shows that you’re taking your launch seriously. It can make your store look more polished and credible, which can help build trust with potential customers.
Providing an opportunity for feedback and input from potential customers
It also allows you to get feedback and input from potential customers. You can ask for their opinions on your website design or product offerings, which can help you improve your store and create a more tailored experience for your customers.
Successful Shopify stores that have effectively used coming soon pages
Still not convinced? How about we highlight some page examples who became success stories:
MVMT Watches
The watch brand MVMT used a coming soon page to tease the launch of their new collection. They included a countdown timer, which created a sense of urgency and excitement among their followers. They also collected email addresses, which they used to send exclusive promotions and sneak peeks to their subscribers.
Native
The natural deodorant brand Native used a coming soon page to collect email addresses and offer a discount to early subscribers. They also used the page to share their brand story and values, which helped build a connection with potential customers before the launch of their store.
Kylie Cosmetics
Kylie Cosmetics used a coming soon landing page to tease the launch of their new skincare line. They included product images, descriptions, and a countdown timer, which generated a lot of excitement among their followers. They also collected email addresses, which they used to send exclusive promotions and early access to their subscribers.
How to Build a Coming Soon Page on Shopify
A coming soon page is a powerful tool that can help you create buzz and excitement for your upcoming store launch, helping you to generate sales on Shopify through the anticipation of offers and the sense of novelty..
In this guide, we’ll take you through the steps to build a professional and effective coming soon page on Shopify.
Choose a Shopify theme that supports a coming soon page
To build a coming soon page on Shopify, you’ll need to select a theme that supports it. Many Shopify themes come with a built-in coming soon page template, so look for themes that offer this feature. It will show up with a drop-down menu.
Select and customize a coming soon page template
Once you’ve chosen a theme that supports a coming soon page, select and customize a template. A well-designed coming soon page typically includes a headline, a call-to-action, and some visually appealing graphics. Be sure to align the design with your brand and website design.
Integrate email sign-up forms and social media links
Email marketing is a great way to build your audience and generate interest in your store launch. Add an email sign-up form to your coming soon page to collect email addresses from potential customers. Also, include social media links so people can follow your progress and share your launch with their network. Think of it as getting a pre-launch audience that benefits from pre- launch marketing efforts.
Add engaging content to your coming soon page
Your Shopify coming soon page should be more than just a landing page. Add engaging content such as a countdown timer, your brand story, and a sneak peek of your products or services to generate excitement and give prospective customers a taste of what’s to come. Think of it as getting some early feedback.
Test and launch your coming soon page
Before launching your coming soon page, make sure to test it to ensure everything is working correctly. Once you’re satisfied with the page, launch it on your Shopify store. Promote it on your social media channels and other marketing channels to drive traffic and build anticipation for your store launch.
By following these steps, you’ll be able to build a professional and effective coming soon page on Shopify that will generate buzz and excitement for your store launch.
Best practices for coming soon page Shopify
Let’s break down a couple of things you need to do for your Shopify coming soon product page:
Emphasize the Value Proposition
Clearly explain how your brand and products will stand out in the market with your pre-launch page.
Communicate your unique selling proposition on your coming soon page.
Use High-Quality Images
Use professional-looking images that reflect your brand and products.
Use images that complement the overall design of your coming soon page.
Keep it Simple
Avoid clutter and keep the design simple and clean.
Use a simple color palette that aligns with your brand and products.
Optimize for Mobile
Ensure that your coming soon page is optimized for mobile devices.
Make sure that the page is easy to navigate and read on mobile devices.
Use a Countdown Timer
Use a countdown timer to build anticipation for your store launch.
Make sure that the timer is prominently displayed on your coming soon page.
Provide Social Proof
Include customer testimonials or reviews on your coming soon page to boost sales.
Highlight any awards or recognition that your brand has received as an exciting ecommerce brand.
Leverage SEO
Use relevant keywords in your coming soon page’s content and meta descriptions.
Make sure that your page is crawlable by search engines.
Launching Your Shopify Store
Congratulations! You’ve built a beautiful coming soon page for your Shopify store, and now it’s time to launch your store and start selling.
Here are some next steps to consider:
Checklist to Launch Your Store
- Make sure all of your products are listed and properly categorized.
- Set up payment gateways and shipping options.
- Test your website to make sure everything is functioning properly.
- Get a live chat widget.
Promote Your Store Launch on Social Media
- Use social media platforms like Instagram, Facebook, Twitter, and Pinterest to promote your store launch.
- Create engaging content, such as sneak peeks of your products, behind-the-scenes photos, and contests or giveaways.
- Use relevant hashtags to reach a wider audience.
- Collaborate with influencers in your industry to promote your store launch.
Promote Your Store Launch Through Email
- Send a newsletter to your email subscribers announcing your store launch.
- Offer exclusive discounts or promotions to your email subscribers.
- Personalize your email with the recipient’s name and make it visually appealing.
Use Other Marketing Channels
- Consider advertising your store launch through Google Ads or Facebook Ads.
- Attend local events or fairs to promote your store in person.
- Partner with other businesses or organizations to cross-promote your store launch.
Remember, launching your store is just the beginning. It’s important to continue to promote your store and engage with your customers to build a loyal following and grow your business.
Frequently Asked Questions
What is a Coming Soon store on Shopify?
A Coming Soon store is a feature on Shopify that allows merchants to create a landing page for their store before it is officially launched. It’s a great way to build excitement and gather email signups before the store is fully operational. It is a pre-launch campaign.
How do I create a Coming Soon store on Shopify?
To create a Coming Soon store on Shopify, go to the “Online Store” section of your Shopify admin and select “Themes.” From there, you can choose a theme that includes a Coming Soon page template or create your own custom page. You can also install a third-party app to help you create a Coming Soon page.
What can I customize on my Coming Soon store?
Depending on the theme or app you choose, you can customize various aspects of your Coming Soon store, including the background image, text, and email signup form. Some apps may also allow you to add social media links or countdown timers.
Can customers purchase products from a Coming Soon store?
No, customers cannot purchase products from a Coming Soon store. Since this pre-launch marketing page aims to build anticipation and gather email signups before the store is officially launched.
How long should I keep my Coming Soon store active?
The length of time you keep your Coming Soon store active depends on your specific needs and timeline. It’s a good idea to keep the page up for at least a few weeks to gather email signups and generate buzz.
How do I launch my store after my Coming Soon page is up?
When you’re ready to launch your store, change your Shopify theme to your live theme or remove the Coming Soon page. You can also send an email to your list of email signups to let them know the store is officially open.
Can I still make changes to my store after my Coming Soon page is up?
Yes, you can still make changes to your store after your Coming Soon page is up. However, any changes you make will not be visible on the Coming Soon page until you switch to your live theme. It’s a good idea to have your store fully set up and tested before launching.
Conclusion
Building a coming soon page on Shopify for your online store is an effective way to create excitement and anticipation around your store launch while also collecting valuable customer information. By following best practices such as providing clear information, using high-quality visuals, including a call-to- action, and optimizing for search engines, you can create a successful coming soon page that engages potential customers and generates interest in your brand.
After building your coming soon page, it’s important to launch your store and promote it to potential customers. Strategies such as social media marketing, email marketing, and influencer collaborations can all help increase awareness and drive traffic to your store. With the right strategies and execution, you can successfully launch your Shopify checklist store and achieve your business goals.
