Everything You Need to Know about Bigcommerce Google Shopping

In the world of e-commerce, the success of an online store depends heavily on its ability to reach potential customers and drive sales. This is where BigCommerce and Google Shopping come into play. BigCommerce is an e-commerce platform that provides online businesses with everything they need to create and manage their online store. On the other hand, Google Shopping is a service that allows businesses to advertise their products on Google’s search results page.

With these two integrated tools, businesses can benefit from increased visibility, targeted advertising, and improved sales. This blog post will delve deeper into everything you need to know about BigCommerce Google Shopping integration and how it can benefit your e-commerce business. We’ll cover the basics of what BigCommerce Google Shopping is, how to set it up, best practices for optimizing your product listings, and common issues you may encounter. So, let’s get started.

What is BigCommerce Google Shopping?

BigCommerce Google Shopping is the integration between BigCommerce, an e-commerce platform, and Google Shopping, a service that enables businesses to advertise their products on Google’s search results page.

Google Shopping allows businesses to list their products on the Google search results page, allowing potential customers to see the product image, price, and other relevant details before clicking through to the website to make a purchase. By integrating BigCommerce with Google Shopping, businesses can benefit from increased visibility and reach, leading to increased website traffic and sales.

Some key benefits of integrating BigCommerce with Google Shopping include the ability to target specific audiences with product ads, improved product visibility and reach, easy management of product listings, and increased sales potential. With BigCommerce Google Shopping integration, businesses can reach potential customers actively searching for products they offer, leading to a higher likelihood of making a sale.

You get things like Google shopping feed, Google ads, and more in your Bigcommerce themes. You can manage a lot of ads with your Google Ads account as well as your Google merchant account, and you can even integrate Google shopping listings into your Bigcommerce site.

In the following sections, we’ll dive into how to set up BigCommerce Google Shopping and best practices for optimizing your Google shopping ads product listings.

How to set up BigCommerce Google Shopping

Setting up BigCommerce Google Shopping can initially seem daunting, but the process is relatively straightforward. Here’s a step-by-step guide on how to set it up:

1. Sign up for a Google Merchant Center account: The first step to setting up BigCommerce Google Shopping is to sign up for a Google Merchant Center account. This account will manage your product listings and submit your product data feed to Google Shopping.
2. Create and optimize a product feed: Next, you’ll need to create a product data feed that contains all the necessary information about your products, such as product titles, descriptions, images, and prices. You can either create this feed manually or use a product feed management tool to automate the process. Optimizing your product feed is vital to ensure that your product listings are accurate and up-to-date.
3. Link Google Merchant Center to BigCommerce: Once you’ve created your product feed, you must link your Google Merchant Center account to your BigCommerce store. This can be done by navigating to the Channel Manager section in your BigCommerce dashboard and selecting Google Shopping from the available channels.
4. Submit product listings to Google Shopping: Finally, you can submit your product listings to Google Shopping by navigating to your Google Merchant Center account and selecting the Products section. From here, you can upload your product feed and review your product listings to ensure they meet Google’s requirements.

By following these steps, you can set up BigCommerce Google Shopping and reach potential customers actively searching for your products. In the next section, we’ll cover best practices for optimizing your product listings to ensure they appear in relevant search results.

Best practices for optimizing BigCommerce Google Shopping

Now that you’ve set up your BigCommerce Google Shopping integration, it’s time to optimize your product listings to ensure they appear in relevant search results. Here are some best practices for optimizing your product listings:

1. Use high-quality product images and descriptions: The first step to optimizing your product listings is to ensure you use high-quality product images and descriptions. High-quality images can help your products stand out from the competition, while accurate and detailed descriptions can help potential customers make an informed purchasing decision.
2. Include relevant product information, such as pricing and availability: It’s important to include all relevant product information in your listings, such as pricing and availability. This information can help potential customers make a purchasing decision and can prevent them from clicking through to your website only to find out that the product is out of stock or outside their price range.
3. Optimize product titles and descriptions for SEO: To ensure that your product listings appear in relevant search results, it’s essential to optimize your product titles and descriptions for SEO. This includes using relevant keywords and ensuring that your titles and descriptions are descriptive and accurate.
4. Use negative keywords to exclude irrelevant searches: Negative keywords can help you exclude irrelevant searches and ensure that your product listings are only shown to potential customers who are interested in your products. For example, if you sell women’s shoes, you may want to use negative keywords to exclude searches for men’s shoes or children’s shoes.

By following these best practices, you can optimize your BigCommerce Google Shopping product listings and increase your chances of reaching potential customers who are actively searching for products that you offer. In the next section, we’ll cover some common issues you may encounter with BigCommerce Google Shopping and how to address them.

Common issues and how to troubleshoot them

While BigCommerce Google Shopping integration can be a powerful tool for e-commerce businesses, some common issues may arise. Here are some common issues that you may encounter and how to troubleshoot them:

1. Product disapprovals: One of the most common issues businesses encounter when using BigCommerce Google Shopping is product disapprovals. This occurs when Google determines that your product listings do not meet its policies or guidelines. To fix this, review your product listings and ensure they meet Google’s requirements. This includes ensuring that your product listings are accurate and up-to-date, using high-quality images, and providing all relevant product information.
2. Account suspension: Another common issue that businesses encounter is account suspension. This occurs when Google determines that your account violates its policies or guidelines. To prevent this, ensure that you’re following Google’s policies and guidelines, including those related to product listings, billing, and customer data.
3. Other technical issues: Finally, there may be other technical issues that you encounter when using BigCommerce Google Shopping. This could include issues with product feed submission, Google shopping feed setup, or issues with tracking product performance on your Google shopping campaigns. To troubleshoot these issues, refer to Google’s documentation or reach out to their support team for assistance.

By understanding these common issues and how to troubleshoot them, you can ensure that your BigCommerce Google Shopping integration runs smoothly and effectively. In the next section, we’ll summarize everything you need to know about BigCommerce Google Shopping and its benefits for e-commerce businesses.

Frequently Asked Questions

How often can I update my product feed in Google Merchant Center?

You can update your product feed as frequently as you like, but updating it at least once a day is recommended to ensure that your product information is accurate and up-to-date.

How many products can I submit to Google Shopping through BigCommerce?

There is no limit to the number of products you can submit to Google Shopping through BigCommerce, but keep in mind that each product must meet Google’s policies and guidelines.

How do I troubleshoot issues with my BigCommerce Google Shopping

integration?

If you’re experiencing issues with your BigCommerce Google Shopping integration, refer to Google’s documentation or contact their support team for assistance. You can also check for any updates or issues with your BigCommerce account or product feed.

Can I use BigCommerce Google Shopping to sell products in multiple

countries?

Yes, you can use BigCommerce Google Shopping to sell products in multiple countries. However, keep in mind that each country may have different policies and guidelines, so be sure to review them before submitting your product listings.

How do I track the performance of my products on Google Shopping?

You can track the performance of your products on Google Shopping by using the reporting tools available in Google Merchant Center. This includes metrics such as clicks, impressions, and conversions, which can help you understand your products’ performance and make data-driven decisions to improve your listings.

Conclusion

Integrating BigCommerce with Google Shopping can be a game-changer for e-commerce businesses. By doing so, businesses can improve their product visibility and reach, increase website traffic and sales, and target specific audiences with product ads.