A Comprehensive Guide on AMZ Featured Offer 

Table of Contents

Table of Contents

A Comprehensive Guide on AMZ Featured Offer

In this blog post, we’ll discuss how to get featured on Amazon’s Featured Products page and tips and tricks for optimizing your listing once it is featured. We’ll also provide some helpful resources that can help take your product listing to the next level. So read on to learn more about becoming an AMZ Featured Product!

What is The Amazon Featured Offer?

The Amazon Featured Offer is a selection of deals and discounts available to customers who shop on Amazon. These offers are updated regularly so customers can access the latest and most incredible deals on their favorite products and brands.

What Does It Include?

  • The Featured offer includes discounts on everyday items like groceries, beauty products, electronics, home goods, clothing, and more.
  • Customers can also get special savings when they buy office supplies in bulk or subscribe to select services such as Amazon Prime.
  • Some featured offers even allow customers to save up to 50% or more on certain items.
  • With these discounts, Amazon shoppers can enjoy unbeatable savings while maintaining their budgets.

How to Be the Amazon Featured Offer?

Use High-Grade Products

First, your product needs to meet the high standards set by Amazon. This means it must be of good quality, provide value for customers, and adhere to Amazon’s terms and conditions. It should also have a good customer rating and reviews from verified customers.

Be Different

Second, your product must stand out from others on the platform. This could mean having unique features that make it appealing to customers or offering exceptional value compared to other offerings on the platform. You can also use compelling visuals, including images and videos that draw attention from potential customers.

Capitalize Marketing Tools

Third, you should promote your product using Amazon’s marketing tools and services, such as sponsored ads or organic search optimization, to make sure it stands out as much as possible. It would help if you took advantage of customer reviews and seller feedback by creating targeted campaigns around them.

Optimize Product Pages

Finally, ensure your product page is optimized with proper keywords so customers can easily find what they’re looking for when searching on Amazon.

What is The Value of Having an Amazon Featured Offer on Your Product


Enhanced Visibility

Having an Amazon Featured Offer on your product listing is a powerful marketing tool that can dramatically improve the visibility of your product and give it a competitive edge over other products in the same Amazon product category or niche.

Boost Search Rankings

A featured offer highlights your listing within Amazon’s search results, making it more likely to be seen among other similar offerings. This can result in an increase in customers and sales volume for your business.

Provide Extra Benefits

Featured offers typically come with additional benefits, including increased rankings and placement on Amazon’s homepage and product detail pages and better advertising options. This helps to draw more attention to the product and creates higher levels of engagement between potential customers and the seller.

Give Access to Promotional Deals

In addition, a Featured Offer may also provide access to exclusive deals unavailable through regular listings. This can make it easier for you to acquire new customers who may have never heard of or purchased your product because they need to be aware of its availability on Amazon.

How to Improve Your Seller Ranking With Amazon Featured Offer

To qualify for an Amazon Featured Offer buy box, you must meet specific criteria. The criteria include the following:

  • Having a premium or professional selling account.
  • Offering competitive pricing on all eligible products.
  • Meeting fulfillment standards set by Amazon.
  • Maintaining high-quality customer service.
  • Working with approved partners.
  • Displaying accurate listings in their catalogs.

What is Amazon’s Plan for Amazon’s Featured Offer?

Amazon’s Featured Offer is an incentive-based program encouraging customers to purchase items from the Amazon marketplace. The plan offers customers a variety of rewards, such as discounts on select products, exclusive promotions, and free shipping for eligible orders.

Why Take Part In It?

  • By participating in the program, customers can save money on purchases and benefit from additional benefits like Prime membership access.
  • The Featured Offer program provides promotional codes for specific items or groups of objects. Customers can redeem these codes at checkout to receive discounts on their purchases.
  • Customers can sometimes combine multiple offers to receive even more significant savings. Amazon will periodically offer flash sales which provide customers with limited-time discounts on select products or entire categories of merchandise.

How to Get AMZ Featured for Your Listings

Optimize Content for Rankings

First, ensure you have optimized your product titles, images, and descriptions. This ensures that consumers can easily find what they’re looking for when searching for your products on Amazon. Ensure that all images’ quality is high since this could be the first thing customers see about your product.

Offer the Right Information

Next, focus on providing accurate information about your product in its description. Customers will appreciate knowing exactly what they’re getting before making a purchase. Make sure that the keywords used in the listing match those used by customers when they search for something similar on Amazon.

Use Customer Reviews

Another way to increase the visibility of your product is through customer reviews. Encourage customers to write reviews and ensure they are honest and thorough with their feedback so other potential buyers can better understand what they are buying.

Capitalize Amazon Advertising

Through Amazon Advertising, you can reach potential customers who may not have been exposed to your brand or product otherwise. You can also use remarketing techniques such as Sponsored Products or Sponsored Brands Ads to target people who have already shown an interest in similar products or services from your competitor.

How To Get A Professional Seller Account

  1. First, register with Amazon as an individual or business seller to get a professional seller account.
  2. Once registered, you can upgrade to the professional selling plan anytime.
  3. The plan requires a monthly subscription fee of $39.99 plus other applicable fees based on the Amazon size tier of your business and the number of products you sell.
  4. Once Amazon approves your application, you can set up your store and start listing items for sale.

What Does It Include?

This account type allows you to access advanced features such as bulk item uploads, order management tools, and inventory tracking functions. You’ll also receive access to full-service customer support services in addition to marketing support tools that can help optimize product visibility and increase sales.

How To Be Sure Your Products are Eligible for the Amazon Featured Offer

Products Should Meet the Set Criteria

Firstly, it is essential to ensure that your products meet all the requirements of Amazon’s list of eligible products for this type of offer. This includes verifying the product category, item condition, quantity, and availability criteria as specified by Amazon.

Product Listing Should Meet the Standards

In addition to meeting the eligibility rules Amazon sets, ensuring your product listing adheres to its standards is essential. This means providing accurate and detailed descriptions of your product regarding features, benefits, and specifications, along with high-quality images or videos.

Boost Customer Satisfaction

Furthermore, establishing high customer satisfaction will also help increase the chances of your product being accepted into this program, as many customers look for well-reviewed items.

Frequently Asked Questions

What does featured mean on Amazon?

Featured products on Amazon are those that the company has chosen to highlight and promote. This could be because they are popular items, new releases, or an ongoing promotion associated with the product. Amazon may also feature certain brands or products from specific sellers.

How do you get featured on Amazon?

To get started, create an account on Amazon Seller Central and list your products on the “Add a Product” page. Then use high-quality images and enticing descriptions to attract customers to your product detail page.

How do I change my featured price on Amazon?

Once logged in, navigate to the ‘Manage Inventory’ tab and select the product you want to change competitive prices. You can adjust the product’s price by editing it in the compare ‘Prices’ field under ‘Set Price.’ Type in the desired amount and click “Save and Finish” once done.

What is offered on Amazon listing?

Amazon offers a wide selection of products on its listing, from electronics to home decor. You can find items such as smartphones, laptops, TVs, gaming consoles, speakers and headphones, cameras and lenses, furniture, kitchen appliances and cookware, outdoor gear and camping supplies, tools, and automotive parts, apparel for men, women, and children, jewelry and watches.

Wrapping Up

With the right strategy in place, your product could be selected as one of the top-selling items on Amazon! However, suppose you need additional assistance with getting your product featured by Amazon or optimizing its visibility online. In that case, our team of experts is ready to partner with you every step of the way. Get started today and see how we can help make your dreams come true!



Michael Scott

Scroll to Top