Amazon Image Requirements Guidelines for Promoting Your Products Online
When selling products on Amazon, high-quality images are crucial in attracting potential customers and driving sales. However, not all images meet the platform’s standards for promoting products, and this is where Amazon’s image requirements guidelines come in. These guidelines ensure that sellers adhere to Amazon’s standards for image size, resolution, background, quality, naming conventions, and other factors.
By following these guidelines, sellers can improve the visibility of their products and increase their chances of making a sale. In this post, we will explore Amazon image requirements guidelines in detail and provide tips on how to optimize your product images for maximum impact on the platform.
Amazon Image Requirements Overview
Amazon image requirements are a set of guidelines that dictate the specifications that sellers must follow when uploading images for all Amazon product categories they market on the platform. These requirements aim to ensure that all product images meet a certain standard of quality and consistency and to enhance the customer shopping experience on Amazon.
By adhering to these guidelines, sellers can ensure that their products are presented in the best possible light, which can lead to increased visibility and sales.
It is significant for sellers to follow Amazon’s image requirements for promoting products online because Amazon has millions of active shoppers worldwide who browse through the platform looking for products to buy.
Amazon’s algorithms also rely on images to rank products in search results, so complying with image requirements can positively affect a product’s search ranking, ultimately leading to increased sales. Moreover, high-quality images that meet Amazon’s standards help shoppers make informed decisions about products, leading to more satisfied customers and fewer returns.
Therefore, sellers must ensure that their product images meet Amazon’s image requirements to stand out in the competitive e-commerce space.
Amazon Image Size and Resolution Guidelines
Image size and resolution are important factors that impact the quality of product images on Amazon. High-quality images with the correct size and resolution can make a product look more attractive and help it stand out in search results.
Amazon requires that product images be:
- at least 1000 pixels in height or width,
- either in a square aspect ratio (1:1) or a rectangular aspect ratio (1:1.5 or 1:2). I
- in a JPEG, PNG, GIF, or TIFF file extension and format,
- in the sRGB color space.
How to optimize Amazon images
To optimize product images for Amazon, sellers should ensure that the images are high-resolution and meet the specific size requirements. Additionally, images should be compressed to reduce file size without compromising quality. This helps reduce the page load time, which can significantly impact a product’s search ranking.
One way to optimize images for Amazon is to use photo editing tools to adjust the image size and resolution. This can be done using popular image editing software like Adobe Photoshop or online tools like Canva. Another way to optimize images is by using Amazon’s Image Compression tool in Seller Central. This tool automatically compresses images to reduce file size while maintaining image quality.
By following Amazon’s image size and resolution guidelines and optimizing product images accordingly, sellers can improve the quality and visibility of their product images, leading to increased sales and customer satisfaction.
Amazon Image Background Guidelines
Having a white background for product images is important because it allows the product to stand out and be the focus of the image. A white background also creates a consistent and professional look across all product images, which can enhance the customer shopping experience.
Amazon requires that all product images have a pure white background with RGB values of 255, 255, and 255. This means the background should be completely white without shadows or gradients. The image should also cover at least 85% of the frame, and any text or graphics should be superimposed on the image.
Exceptions to white background
However, there are some exceptions to the white background rule. Images of products that require a different background, such as clothing items that need to be shown on a model, are allowed to have a non-white background. In such cases, Amazon requires that the background is consistent across all images and that the product remains the focal point.
To ensure that product images meet Amazon’s background guidelines, sellers should use photo editing tools to remove any distracting elements from the background and adjust the color to pure white. Alternatively, Amazon’s Remove Background tool in Seller Central can automatically remove an image’s background.
By adhering to Amazon’s background guidelines, sellers can create high-quality product images that are consistent and visually appealing, ultimately leading to increased sales and customer satisfaction.
Amazon Image Quality Guidelines
Image quality is crucial for promoting products on Amazon as it directly impacts the customer shopping experience. High-quality images can help customers make informed decisions about products, leading to increased sales and customer satisfaction.
Amazon requires that all product images meet a specific level of quality. Images should be in focus, well-lit, and have accurate colors. There should be no distracting or misleading elements in the image, such as watermarks, borders, or promotional text. The image should also be free of any pixelation or blurriness.
To ensure that your images meet Amazon’s quality guidelines, it’s important to use high-quality equipment and lighting when taking product photos. This includes using a tripod or stabilizer to avoid camera shake and ensuring the product is well-lit without harsh shadows. A color calibration tool can also help ensure the image’s colors are accurate.
It’s also essential to review product images carefully before uploading them to Amazon. This can include checking for any distracting or misleading elements and ensuring that the image is in focus and free of pixelation or blurriness. Using a photo editing tool to make minor adjustments, such as adjusting the brightness or contrast, can also help enhance the image’s quality.
By following Amazon’s image quality guidelines and ensuring that your product images meet these standards, you can create high-quality images that enhance the customer shopping experience and ultimately increase sales and customer satisfaction.
Amazon Image Naming Conventions
Using proper image names for product images is important for several reasons. First, it helps to ensure that the correct image is associated with the correct product on Amazon. Second, it can help improve your products’ visibility in search results.
Amazon requires that product images be named using a specific format that includes the product identifier, the image type, and a variant code (if applicable). The product identifier can be either the Amazon Standard Identification Number (ASIN) or the product’s Global Trade Item Number (GTIN).
The image type should be included in the name, such as “main” for the main product image or “alt” for alternative images. If there are multiple variant colors or styles for a product, a variant code should be included in the name as well.
To follow Amazon’s image naming conventions, sellers should use a consistent naming format for all main images. This can include using a naming template or spreadsheet to keep track of image names and associated product identifiers. It’s also important to ensure that the image type and variant code (if applicable) are included in the name, as this helps Amazon identify and display the images correctly.
In addition to following Amazon’s image naming conventions, it’s also important to ensure that the images themselves meet Amazon’s guidelines for size, resolution, background, and quality.
Amazon Image Additional Guidelines
In addition to the image size, resolution, background, quality, and naming conventions, Amazon also has guidelines for the use of text, borders, and watermarks in product images.
According to Amazon’s guidelines, product images should not include any text except logos or branding that are part of the product. This ensures that the image accurately represents the product and doesn’t include any promotional or misleading text. Additionally, product images should not include borders, as this can distract from the focus on the product itself.
Watermarks are also generally not allowed on product images, as this can be seen as promotional text. However, this rule has some exceptions, such as for editorial or documentary images where a watermark is necessary to protect the image’s copyright, like in cover art.
To ensure that your images comply with Amazon’s additional guidelines, it’s essential to carefully review each image before uploading it to the platform. This can include checking for any text or borders that may be present in the image and removing them if necessary. Additionally, if a watermark is necessary for an editorial or documentary image, it should be kept as small and unobtrusive as possible.
Sellers should also be aware of any exceptions to Amazon’s guidelines, such as using watermarks for editorial or lifestyle images. By carefully reviewing each main image and ensuring it complies with Amazon’s guidelines, sellers can create high-quality product images that enhance the customer shopping experience and ultimately increase sales and customer satisfaction.
Frequently Asked Questions
What is the maximum file size for images on Amazon?
The maximum file size for images on Amazon is 10 MB.
Can I use images with a transparent background on Amazon?
No, Amazon requires all product images to have a white background. Image files with a transparent background will not meet Amazon’s image requirements guidelines except in limited cases.
Can you update images for existing products on Amazon?
Yes, sellers can update images for existing products on Amazon by uploading new secondary images through Amazon’s Seller Central platform.
Can I use a watermark on my product images on Amazon?
Generally, watermarks are not allowed on product images on Amazon. However, there are some exceptions for editorial or documentary images where a watermark is necessary to protect the image’s copyright on the product detail page.
What should I do if my product images do not meet Amazon’s image
If your product images do not meet Amazon’s image requirements, you will need to make the necessary changes to ensure that they comply with Amazon’s guidelines. This may include adjusting the image size, resolution, background, quality, image frame, and naming conventions, as well as removing any text, borders, or watermarks that are not allowed. Once you have made the necessary changes, you can upload the updated images to Amazon’s platform.
These Amazon image requirements guidelines are essential for promoting products on the platform. Adhering to these guidelines ensures that product images meet Amazon’s standards for size, resolution, background, quality, and additional features such as text, borders, and watermarks. Using proper image names also helps to ensure that the correct image is associated with the correct product on Amazon.