Amazon Feedback Removal Guidelines for Sellers

Table of Contents

Table of Contents

Amazon Feedback Removal Guidelines for Sellers

As an Amazon seller, positive feedback is crucial to your success on the platform. It not only helps to build trust with potential customers, but it also affects your visibility in search results. However, negative feedback can happen, which can be detrimental to your business. That’s why it’s essential to understand Amazon’s feedback removal guidelines and best practices for dealing with negative feedback.

This article will provide a comprehensive guide to removing negative feedback on Amazon, including steps to request removal, tips for preventing negative feedback, and strategies for responding to negative feedback. Whether you’re a seasoned Amazon seller or just starting, this article will provide you with the knowledge you need to improve your feedback ratings and boost your sales performance.

How crucial are Amazon Reviews for Sellers?

Before we get into the nitty-gritty of removing Amazon feedback, here are ten reasons why sellers feel that reviews on their product listings have a huge effect on a buyer’s decision:

  1. According to a survey conducted by Power Reviews, 95% of shoppers consult customer reviews before purchasing on Amazon.
  2. A study by Invesp found that product pages with reviews convert 58% more visitors into buyers compared to those without reviews.
  3. 84% of people trust online reviews as much as personal recommendations.
  4. Amazon product reviews have been found to impact purchasing decisions for 91% of shoppers significantly.
  5. In a study by Spiegel Research Center, products with reviews had a conversion rate of 3.47%, while those without reviews had a conversion rate of 1.76%.
  6. A study by Trustpilot found that products with five-star ratings had a conversion rate of 98%, while those with one-star ratings had a conversion rate of only 4%.
  7. 97% of consumers read online reviews for local businesses in 2017, with 12% of consumers looking for a local business online every day.
  8. Reviews that include photos and videos have been found to increase conversion rates by up to 137%.
  9. A survey by Capterra found that 94% of B2B buyers read online reviews, with 93% of buyers saying that reviews influenced their purchasing decisions.
  10. According to a survey by eMarketer, 63% of shoppers are more likely to purchase from a site that has user reviews.

Given this data, it is imperative that sellers go the extra mile in catering to their customers and that in case of an untoward review, take it up with the platform.

Understanding Amazon Feedback Removal Policy

Amazon’s feedback removal policy must be part of the ultimate seller’s guide. It is a set of guidelines that dictate which types of feedback can be removed from a seller’s account on the platform. As an Amazon seller, following these policies to maintain a good reputation on the platform and avoid penalties or account suspension is important.

Amazon may remove feedback containing inappropriate content, such as profanity, discriminatory language, or personal information. Feedback from an ineligible buyer, such as a competitor or someone who hasn’t purchased your product, may also be removed. Additionally, feedback related to fulfillment or customer service issues that have already been resolved can be removed.

It’s crucial to follow Amazon’s feedback removal policy to ensure that your feedback ratings accurately reflect your performance as a seller. Removing feedback that violates Amazon’s policy can improve your reputation on the platform, leading to increased sales and better search visibility.

To learn more about Amazon’s feedback removal policy, visit the official Amazon seller central website, where you can find detailed information on the types of feedback that can be removed and the process for requesting removal.

Steps to Request Feedback Removal

If you’ve received negative feedback that violates Amazon’s feedback removal policy, you can request its removal by following these steps:

  1. Log in to your Amazon seller account: Go to and enter your login credentials to access your account dashboard.
  2. Go to the Order Details page: Navigate to the “Orders” tab and locate the order that received the negative feedback.
  3. Click on “Request Feedback Removal”: Find the “Leave feedback” button and click on the “Request Feedback Removal” link next to it.
  4. Choose the reason for requesting removal: Select the appropriate reason for requesting feedback removal from the list provided. The reasons may include inappropriate language, feedback from an ineligible buyer, or feedback related to a fulfilled or resolved issue.

Tips for writing an effective feedback removal request

  • Be polite and professional in your language.
  • Explain why the feedback should be removed, providing specific examples if possible.
  • Include any relevant information or evidence to support your request, such as screenshots or correspondence with the buyer.
  • Keep your request concise and to the point.

Following these steps and providing a well-crafted feedback removal request increases your chances of having negative feedback removed from your account. For more information on requesting feedback removal, visit Amazon’s official feedback removal policy page.

Tips for Preventing Negative Feedback

Preventing negative feedback on Amazon is essential for maintaining a positive reputation and building trust with potential customers. Here are some tips for preventing negative feedback:

  1. Provide excellent customer service: Ensure you provide a great customer experience from start to finish. This includes responding to customer inquiries promptly and efficiently, providing clear and accurate product descriptions, and shipping products on time.
  2. Respond promptly to customer inquiries: Customers appreciate fast and helpful responses to their questions and concerns. Make sure you’re responding to customer inquiries in a timely and professional manner.
  3. Be transparent about product descriptions and shipping times: Avoid surprises by being upfront and honest about your product’s features and any potential shipping delays. Customers appreciate honesty and transparency.
  4. Set realistic expectations for customers: Make sure your product listings and descriptions are accurate and set realistic expectations for shipping times and delivery dates. This will help avoid disappointment and negative feedback from customers.
  5. Provide proactive customer service: Go above and beyond by providing proactive customer service. This could include following up with customers after a purchase to ensure satisfaction or providing helpful tips and resources related to your product.

Remember, providing great customer service is good for your reputation and leads to increased sales and customer loyalty.

Responding to Negative Feedback

Receiving negative feedback on Amazon can be challenging, but it’s important to respond to the feedback professionally and effectively to mitigate the impact on your seller’s reputation.

Here are some tips for responding to negative feedback:

  1. Keep it professional: Always respond to negative feedback professionally. Instead, avoid getting defensive or emotional and focus on finding a solution or resolution to the customer’s issue.
  2. Apologize for the customer’s negative experience: Start your response by acknowledging the customer’s negative experience and apologizing for any inconvenience or frustration caused.
  3. Offer a solution or resolution: Provide a solution or resolution to the customer’s issue. This could involve offering a refund or replacement, addressing any product or shipping issues, or providing additional support or resources.
  4. Invite the customer to contact you privately: Encourage the customer to contact you privately to discuss the issue further and find a mutually satisfactory solution.

Tips for writing an effective response

  • Keep your response concise and to the point.
  • Address the customer by name to personalize the response.
  • Use a friendly and empathetic tone.
  • Avoid using canned responses or automated messages.
  • Proofread your response for grammar and spelling errors.

Responding to negative feedback is important because it demonstrates to potential customers that you take customer service seriously and are committed to resolving any issues. By responding professionally and effectively, you can turn a negative experience into a positive one and potentially even retain the customer’s business in the future. You can also take advantage of the feedback rating feature this way.

Frequently Asked Questions

What is Amazon’s policy on feedback removal?

Amazon’s policy on feedback removal states that feedback can be removed if it violates Amazon’s guidelines, including if it contains inappropriate content or comes from an ineligible buyer. Feedback can usually be in the form of a product review.

How can I request feedback removal on Amazon?

To request feedback removal on Amazon, log in to your seller account, go to the Order Details page, and click on “Request Feedback Removal.” Choose the reason for requesting removal and provide a detailed explanation for your request. Your Feedback manager page will show the status of any pending queries.

What are some tips for writing an effective feedback removal request on


Some tips for writing an effective feedback removal request on Amazon include providing specific details about the feedback, explaining how it violates Amazon’s policies, and offering evidence or documentation to support your request.

How long does it take for Amazon to process a feedback removal request?

The time it takes for Amazon to process a feedback removal request can vary, but it typically takes several business days. The feedback will be removed from your seller account if the request is approved.

Can I remove negative feedback on Amazon myself?

No, you cannot remove negative feedback on Amazon yourself as a seller. However, you can request feedback removal if it violates Amazon’s policies. It’s important to follow Amazon’s guidelines and best practices for preventing and responding to negative feedback to maintain a positive reputation and improve your seller performance.


Understanding Amazon’s feedback removal policy is essential for sellers to maintain a positive reputation and increase sales. By following Amazon’s policies and best practices for preventing and responding to negative feedback, sellers can improve their feedback ratings and retain customer loyalty. It’s important to provide excellent customer service, set realistic expectations, and respond professionally and effectively to negative feedback.

By taking these actions, sellers can build trust with their customers and improve their sales performance on Amazon. By checking the Amazon seller feedback dashboard, you can always stay up to date with Amazon’s feedback removal guidelines and take action to improve your seller performance continuously.



Michael Scott

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