Amazon All Categories – The Ultimate Seller’s Guide

Table of Contents

Table of Contents

Amazon All Categories – The Ultimate Seller’s Guide

Did you know that Amazon has over 12 million products and services listed? Amazon’s list of products is vast and remarkable. No wonder the online platform is still the leading ecommerce store with 37.8 percent of the market and excellent projections for the years to come.

The pioneer online store (despite its age) is still a referent and a top choice among customers and sellers alike.

Over the years, Amazon has evolved to stay relevant and offer a vast catalog of products and benefits paired with an excellent user experience. The main focus of that enhanced user experience is present in its user-friendly and comprehensive interface, making navigation and shopping a straightforward affair.

As a buyer, you don’t stop to think about all Amazon categories, but when you wear your seller hat, you realize the complexity of Amazon product categories.

In today’s post, we’ll explore all the categories to provide a broader landscape for sellers, we will also offer our insight to help you identify the most profitable product categories on Amazon to help you become the best Amazon seller you can be.

Amazon’s Multiple Categories

According to Statista, the giant of ecommerce had over one million sellers in 2019. Imagine organizing a million different stores in a single place, total pandemonium.

Amazon succeeded by ingeniously organizing everything into categories and subcategories to help customers navigate with ease and confidence their product catalog.

So what are all the product categories? Well, it would take more than a dozen blog posts to list how many product categories and subcategories Amazon has, so I will briefly mention popular categories based on the sale volume.

  • Home and Kitchen
  • Beauty and personal care
  • Clothing, shoes, and jewelry
  • Health, household & baby care
  • Books
  • Baby
  • Electronics
  • Sports and outdoors
  • Pet supplies
  • Office Supplies

From the seller’s point of view, you get a different perspective on how Amazon works. Amazon sellers must navigate the categories wisely to find the most profitable product categories.

How Can You Find a Popular Product Category to Sell In?

Amazon sellers can not rely on guesswork. Product research is the best strategy to determine the less competitive categories, and the best category to invest in.

An excellent starting point is the Amazon best-selling categories because the data you find there comes straight from the source, unfiltered, and in real- time.

Another valuable source of information for your product research is the Amazon Movers & Shakers page because it helps you spot the products that are hot and selling at a specific time. For further research, you can use the following tips and tools.

Identify Consumer Trends

You must know what users want to become their product or service provider. Google Trends is a free tool that helps you analyze and identify popular search interests based on search intents on specific keywords, topics, and phrases.

The visual representation of data provides a clear insight into how the popularity of a topic evolves.

Google Trends has a feature that helps you compare the popularity of two or more keywords and filter the information using different criteria, like location, time, or category.

Discover a Low-Competition Niche

The key factors to finding a low-competition niche are profitability and the potential demand for a specific product. That said, there are tools and strategies to help you succeed on this quest.

  • Browse some product forums, social media groups, and other online communities to discover unattended interests and market niches.
  • Move your focus to Amazon product subcategories to identify potential opportunities for differentiation and prepare to provide an enticing value proposition to your customers. Ensure to harness all the Amazon opportunities for growth-i.e., the opportunity to expand your brand to international markets.
  • Listen to the customers. There is immense value in observing typical customers’ complaints and favorable product reviews to identify areas where products fall short and position your product by filling that gap.
  • Use tools like Jungle Scout (paid) or Helium 10 (free and paid) to analyze the demand for specific products and product categories.
  • Stay vigilant for emerging trends and products. Jumping at the right time can help you profit from a niche before the market becomes oversaturated.

Research on Consumer Trend Reports

Consumer trend reports are an invaluable source of information for deciding on the product category for your Amazon shop.

However, only the best practices will provide accurate information. Consider the following tips to ensure the best results.

  • Look for credible sources with a trajectory to support their data, such as trend forecasters, industry analysts, research firms, and specialized ecommerce publications.
  • Identify the main categories and subcategories having sustainable growth in demand and popularity.
  • Target products belonging to those categories.
  • Determine their potential considering their sales volumes, margin, and niche competition.
  • Use the tools we mentioned (Jungle Scout and Helium 10) for better results.

Conduct a Keyword Research

You can always use keyword research for your amazon marketing research. The process is complex but, at the same time easy.

Follow these steps.

Make a list of potential categories

Start with what you know, consider your experience and your passions to write a list of the potential categories you want to target.

Use Keyword Research Tools

There are numerous free and paid tools to provide accurate keyword data, Jungle Scout, Helium 10, and AMZScout are the most popular, but you can use your favorite one.

Identify Popular Keywords

The key is to target the keywords with high search and low volume competition because they indicate a high demand and less competition.

Narrow Down your Options

Take the list you created in the previous step and narrow it down to target strong demand and low competition keywords. At this point, you are likely to find new product categories or subcategories you had not considered for your initial search.

Analyze your Competition

To find the gap to make your product competitive you have to analyze the competition, identify their pricing, product, and marketing campaigns to design a specific differentiation offer to set your store apart from the crowd.

Beware Less Popular Amazon Categories

Many sellers think selling in less popular categories is not an idea, because it means less competition, and we must admit there’s a logic to that. However, they don’t consider that using this strategy will extend the time they need for the return on the investment.

While we don’t advise this approach, we want to mention the alleged benefits of selling in a less popular category.

Many categories are fierce competition, in less popular categories competition is low, increasing your chances of becoming an authority in a specific category or subcategory.


What are the most selling products on Amazon?

It is difficult to select a single product considering the vastness of Amazon categories, instead, we can list the most popular and profitable product lists for amazon sellers. At the moment of writing our article, the most popular Amazon categories are the games category, pet supplies, home and kitchen, electronics category, personal care product’s category, jewelry, clothing, shoes, and baby beauty.

How Do You Unlock Categories on Amazon?

Unlocking a product category on amazon gives merchants the chance to position a new product without using the wrong category. The platform is always open to new business product ideas to broaden its product database.

If you feel your product doesn’t fit in any of the specific categories you can apply for category approval on Amazon. These are the steps to submit your category request.

  1. Log in to your Seller Central Account, click on inventory, and go to the “Add a Product” section.
  2. Search for the product to unlock and click on “listings limitations apply”
  3. Fill out your application form and include all the relevant information for your request. Note that Amazon may request other information.
  4. Be patient and wait for your request approval.

For the success of your request, you may need to provide extra information, be prepared. Before submitting your request, verify the guidelines for each category, and confirm you meet all the requirements to unlock new product categories.

What Are the 4 Divisions in Amazon?

Amazon is a giant in the ecommerce arbitrage business, and they operate in multiple markets and industries. Amazon is known for its four main business segments.

Amazon Retail

It includes worldwide Amazon’s online and physical stores.

Amazon Web Services

This division is in charge of Cloud Computing Services for businesses and individuals. Their scope includes services like storage, databases, and computing power.

Amazon Advertising

The division includes Amazon Advertising and Marketing Services and they allow businesses to promote their products on the Amazon platform by displaying ads.

Amazon labs and Research

The labs and research division is in charge of developing technologies, products, and services for the company, like for example Amazon Echo and Alexa.

The Takeout

We’ve discussed Amazon product categories to help you have a better notion of the many categories you can use to find a profitable product niche. We also provided our best tips and strategies to discover profitable products for your amazon store. By implementing these strategies you’ll be able to identify the less competitive categories and most profitable products to become a successful Amazon seller.



Michael Scott

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