Add About Us Page to Your Shopify Marketing Strategy and Succeed
As an ecommerce business owner, one of the fundamental aspects of your marketing strategy is establishing trust with your customers. A well-crafted About Us page on your website can go a long way in building that trust. It’s a chance to share your brand’s story, values, and mission with your audience. In this article, we’ll focus on adding about us to Shopify stores and how it can enhance your marketing efforts.
We’ll also explore some best practices and examples to help you create a compelling “About Us” page that resonates with your brand.
What Is an About Us Page?
It is equivalent to a business card for your digital business (but more detailed). It helps potential customers have an insight into your business operation and is an excellent place to display the key elements that make your business unique and a perfect fit for your customer needs.
What Businesses Can Benefit From an About Us Page?
All kinds of businesses can find it when they add about us pages to their websites or online stores. Adding this page to your business website is an excellent way to inspire trust with potential clients, and showcase the unique selling proposition for your service or product.
The about us page also gives you an opportunity for search engine optimization and the chance to differentiate from your competitors by providing relevant and high-quality content for search engines to index.
Why Is It Important for an Online Store?
The reasons are multiple, but from a marketing point of view, an about us page is not negotiable. Successful businesses rely on a robust web presence, and while your home pages and other content strategies benefit your visibility, the strategy will lose its drive if your customer doesn’t understand your services and your brand.
We already mentioned it, but when in your store’s main menu, potential clients will often go to this section before exploring other areas of your site. Online shoppers are more informed and know where to begin their search.
When you don’t add about us pages your website feels impersonal and gives limited functionality to your marketing strategy.
The About Us page can also help with your SEO efforts by providing a meta description that includes relevant keywords.
What to Include in Your About Us Page?
About Us is one of the most important pages on a website. It is the page where potential customers learn more about your company and what you offer. It is also a chance to establish trust and credibility with your audience. Crafting your about us page is an excellent moment to share the following.
Share Your Brand’s Unique Story
Though you share the market, your business is unique. Decide what makes you different, find your mission statement, and let the people who visit your ecommerce who you are, what your core values are, and what they can expect from you.
Present Your Team
Human beings need to connect. Provide that personal connection presenting your team. It is a great place to describe the team values that bond the team behind your online store.
Provide Social Proof
Social proof is still an excellent strategy to build trust among your loyal customers and potential clients.
Display Your Contact Info
Displaying your contact information on your About Us page is fundamental because it allows visitors to reach out to you with any questions, comments, or concerns.
Provide your email address, phone number, and social media links, to help potential customers learn more about your business. Add a Google Map to help you be more visible in search results.
Images and videos
Using images and videos on your About Us page can be a great way to make it more engaging and memorable for your visitors. Videos and pictures can help to humanize your brand and make it more relatable by showing the faces and personalities behind your online store.
Include images and videos to break up large blocks of text and make your page more visually attractive. Visual elements can make the About Us page more impactful and efficient.
How to add an About us to your Shopify Store
You already know all the benefits of adding an About Us page to your Shopify store and it’s the moment to learn how to do it. Don’t worry, we’ll guide in every step of the way.
To add an About Us page to your Shopify store, follow these steps:
- Log in to your Shopify account, go to your admin dashboard, and click on the “Online Store” option (left menu).
- Click on “Pages” and then click on the “Add page” button on the right side.
- Add pages, remember to write a title for your page. You have creative freedom regarding page title, for example, you can name it, mission, or what we do. You can also add images, videos, and other elements to your page.
- Once you’ve finished adding content, click “Save” to publish your page.
- To add the page to your online store, go to “Navigation” in the “Online Store” menu and click on the “Add menu item” button. Enter “About Us” as the menu item name and select your new page from the “Pages” dropdown menu.
- Add content, edit what you don’t like, and think about adding a link to an internal or external page.
Save your changes and your new menu item will now be accessible from your store’s navigation menu.
What Not to Add on an About Us Page?
To accomplish your marketing objectives you should avoid adding to your About Us page:
- Too much personal information
- Industry jargon and buzzwords
- False or exaggerated claims
- Negative comments about competitors
- Irrelevant information
- Lengthy paragraphs without any visuals
- Poor grammar and spelling mistakes
Note that an About Us page should be concise, engaging, and informative. It should highlight your selling proposition, your team’s expertise, and your brand’s values. Keep it simple, and authentic, and answer your audience’s needs.
What is an Internal Page?
An internal page is a web page that is part of the same website or domain. These pages are accessible through links on the website’s homepage or other internal pages. They are essential for providing a better user experience by helping visitors navigate the website and find the necessary information.
What is an External page?
External pages are web pages that exist outside of the website’s domain. These pages are accessed through external links, and they can provide additional information or resources that are relevant to the website’s content. External pages can also help improve a website’s search engine rankings by signaling to search engines that the website is connected to other authoritative sources of information.
What is the search engine listing preview?
It’s a Shopify feature that enables users to see how their website products listing will display on search engine result pages. This section is customizable and helps user optimize their content for the best results.
What Sections Should You Add to Your Shopify Store?
This is the first thing visitors see when they land at your online store, so make sure it’s visually appealing and easy to navigate. Include a clear value proposition, featured products, and a call to action.
Your product pages should provide detailed information about the product, high-quality images, and customer reviews. You can also add related products or cross-sell options to encourage customers to buy more.
This section should tell your brand’s story, mission, values, and history. It’s also a great place to showcase your team and any awards or recognitions your brand has received.
Make it easy for customers to get in touch with you by including a contact form or email address. You can also add a phone number or physical address if relevant.
This section of the page should address common questions or concerns customers may have about your products or online store policies. It can help reduce customer service inquiries and increase overall customer satisfaction.
A blog can be a great way to drive traffic to your site, establish yourself as an industry expert, and provide helpful content to your customers. Consider adding categories or tags to make it easy for visitors to find relevant content.
Cart and Checkout
Make sure to create a cart and make the checkout process easy to use. You can also include upsell or cross-sell options to encourage customers to purchase specific items.
In a Nutshell
Create an About Us page for your online store and stand out from the crowd. You can add new pages to your store and needs, but an About us page has to be part of your strategy because it is where you display the most important elements that make your business and brand unique and a reliable source of products or services.
Make your store visible, and accessible and attract more customers with the add-on value of a neat, clean, and informative Shopify About Us page.